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TV in a Card: Are Video Brochures the Next Big Thing?

Posted on the 23 July 2014 by Marketingtango @marketingtango
  • July 23, 2014
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TV in a Card: Are Video Brochures the Next Big Thing?

Our culture fell in love with video through silent films. Then came “talkies,” marrying images with sound in cinema. And ever since television began to entertain and educate Americans in the late 1940s, we’ve been a society fascinated with stories on a small screen.

Today, that screen gets smaller and smaller. With the introduction and proliferation of online video, smartphones and tablets, marketers soon realized they could do what Samuel Goldwyn did in early Hollywood: Use video to not only tell a story but also create a larger-than-life brand.

The love affair continues, with people consuming video at a rabid pace. 89 million people in the United States are going to watch 1.2 billion online videos today alone, according to ComScore, while online video users are expected to double to 1.5 billion in 2016, Cisco predicts.

Could video evolve even further to be of use to marketers? Of course! And the next big thing could be video brochures. Think of it as TV in a card.

A video brochure is an attention-getting educational tool and promotional giveaway. It combines all of the sales elements of a traditional brochure — captivating copy and design as well as high-quality printing — with video to tell your company story. The video typically plays from a liquid-crystal display (LCD) flat-panel screen, printed circuit board assembly (PCBA) and battery embedded in the brochure.

According to WEBKEY USA, “talking brochures” are ideal for companies that must educate as part of sales and marketing cycles. Other uses include:

  • Sending holiday messages
  • Creating a press kit
  • Demonstrating products
  • Showing customer appreciation
  • Following up after a sales meeting, trade show or other event
  • Launching products
  • Telling your company history

There’s good reason to consider adding video brochures to your integrated marketing efforts. Invodo found that 52 percent of consumers say watching product videos make them more confident in purchasing decisions.

Of course, any brochure or video only will be as effective as your messaging, so pay attention to these tips for writing about products and services and creating successful videos.

Lights, camera, action, roll!

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