When we talk about the most burning topic ‘Technical SEO’, then we have to consider not only the things attached and associated to it as well as thousands of other things that goes into technical optimization of a website. Let’s kick things off and make your basics strong. I’m going to answer all your queries and questions related to technical SEO. Working on technical SEO is not at all an easy feat; there goes a lot of things behind a high ranking site and a site that doesn’t rank at all. In technical SEO, you have to please search engines as well as users in the first place. Technical SEO is probably a vast topic, and it is related to SEO activities, excluding link building and content optimization. It refers to enhancing the technical aspect of a website in order to elevate the ranking in the search engines results page. To keep up with the ever-changing algorithms and latest updates of search engines, you need to give full attention to technical SEO as it is in the state of constant refinement. If you want to shine and stand out in the search engine results, then you have to work on your Technical SEO strategy. Businesses should polish their skills so that no stone is left unturned when it comes to attaining best of results. To attain the fruitful results in the form of high rankings, companies should focus on pillars of technical optimization, which are making a website faster, easier to crawl and understandable for search engines. Now, without ado, let’s dive in and get straight to the point.
#1. What is Technical SEO?
Technical SEO is basically the process of confirming that a website meets the technical requirements of search engines like Google and Bing with the core focus on the goal of improved organic rankings. It is a part of on-page SEO, which emphasize mainly on refining elements on your website to get higher rankings. The most critical aspects of Technical SEO are indexing, crawling, website structure and rendering.
#2. Why is Technical SEO Important?
If due attention is given to technical SEO, then you will have a well-structured website with compelling content. Also, technical SEO holds excellent power, and if it’s strategy is topsy-turvy and messed up, then your website is not going to rank high. Technical SEO helps to make things easier for Google and other search engines as with the help of it they can effortlessly find, crawl, render and can index the page of your website. Don’t get so excited if Google index your site’s content because you just have completed your half job, rest of it is left. Well, for your website to be fully optimized for technical SEO, your website pages need to be mobile optimized, secured, should be free of duplicate content and should load fast.
#4. How to Improve Your Technical SEO?
Technical SEO is not just about indexing and crawling; you have to look at a myriad of things such as URL structure, JavaScript, site architecture, XML sitemaps, Duplicate content, thin content, Structured Data, Canonical tags, 301 redirects, 404 error pages, etc.
#5. What are the elements of Technical SEO?
There is an assortment of elements involved in Technical SEO and all of them works collectively in mandate to attain the topmost position in search engine results page. To name a few common and most popular elements: website speed/page loading speed, mobile-friendliness of the website, site architecture, structured data markup and data content.
#6. Why should I optimize my website, technically?
The significant pillar behind optimizing website technically is Google and other search engines who want to create a user-friendly and trouble-free experience for users in order to offer the best possible results for their query. Furthermore, Google robots crawl and evaluate web pages on a host of factors. Therefore, by improving technical aspects, you can help search engines to understand your website better. If you got this right, then search engines will reward you with higher rankings and improved organic traffic.
