Have you ever put your mind to it and thought from where your website traffic is coming?
If you are not thinking about this yet, then it’s high time to get on it. And if you are expecting that people find you through a Google search. In that case, SEO should be on top of your priority list.
If you are working on the website’s optimization for a long time, do you also feel like SEO algorithms are changing at a fast-paced rate? Is it becoming difficult to cope up with them?
Don’t Worry! You are not alone who is stuck in the loophole of Google. We can say so Google is getting smarter and powerful day by day. It is not only gaining proficiency in analyzing and understanding web pages, but it is also stooping down the rankings of the websites that are not developed adequately. Therefore, to win Google over this factor, take the help of professional Web Development Company in Australia.
Unfortunately, everything gets messed up in maintaining website rankings. It’s not an easy feat when SERPs are constantly changing. So what should be your next step? You should work harder to reach that stage where your website is at the top of the search engine results page.
In this single blog post, we’ve mentioned out the best ways that will help you preserve and increase your organic search presence in 2021.
Table of Content
· Introduction
· Keeping Up With SEO Rankings
· Statistics
· 5 Ways To Improve Your Search Rankings:
1. Build a Link-Worthy Site
2. Use Alt Tags
3. Publish High-Quality and Relevant Content
4. Optimize Images
5. Metadata
· Conclusion
Keeping Up With SEO Rankings
With constant hassle, comes a lot of pressure. And business owners and marketers have been forced to take it all in and have to adapt rapidly with the game-changing search engines rule.
To get high-quality backlinks to increase site speed, spend enough time on solid content creation and copywriting fundamentals. Additionally, focus on the elements and the development of the website.
You have to work on hundreds of factors, but feed-in mind you can’t become the world’s top SEO expert overnight. When it comes to search engine optimization, then things take time to work out.
If you focus on these below-mentioned five ways, you will be able to see sure-shot results which will make a big difference in your website’s engagement, click-through rates and of course in rankings, ROI and sales.
You know right - At no cost, you would be able to generate leads for your business if nobody can search and find you.
As per statistics-Top results on Google holds the chances of getting 33% clicks. It means, if you are not on the number one spot, then you will miss out on one third of potential traffic. The worst part is that 75% of people won’t even click on the search results' second page.
If you feel why I’m behind, then do remember other websites are ranking higher than you on Google because they are working their way out and is making consistent efforts to improve their Search engine optimization campaign.
Luckily, it’s not too late for you to get started. The only thing you can do right now is to hire professional SEO services in Australia and read this informative and well-curated blog.
Let’s Get Started- Top Ways to Improve Your Search Rankings
1. Build A Link-Worthy Site
Your full focus should be on creating relevant links and that too within the content. Instead of relying on “click here” links, try writing out the name of destination since these links have no search engine value beyond the attached URL. Try to use descriptive links by linking keywords, it not only improves SEO, but it also adds value to your content. And moreover, it offers ease of use for users, readers, including those with disabilities who are banking on screen readers.
2. Use Alt Tags
You should define your visual and video media using alternative text descriptions or alt tags. Basically, they help search engines in locating your page, which is imperative, especially for those who use screen readers or text-only browsers.
3. Publish High-Quality & Relevant Content
Highly actionable, compelling and SEO-rich content is the number one driver of your search engine rankings, and from our decades of experience in this niche, we can say that there is no substitute for great content. If you’re churning out highly-readable and relevant content, you can effortlessly increase site traffic, improving your site’s authority and credibility. Moreover, include keywords in your content so that readers can find you.
4. Optimize Images
We have already talked about content, now it’s time to work on the optimization of images. You must be aware that images and videos are great for the websites. But, instead of just copying and pasting them in the content, ensure they are optimized adequately if you really want these images to improve your SEO rankings. We are precisely talking about factors such as file format and size. Since images that are big in size can slow your page loading time, which will directly affect your rankings. In order to optimize images, resize or compress them.
Key Takeaway:You can use keywords in the title or alt tag of your image, or you can caption them to gain more traction.
5. Metadata
When you are designing or developing your website, ask your onboard Web Development Company in Australia to include Metadata. Since there is always a space between the <head> tags to insert metadata or add information about your page's content.
Conclusion
We are assuming; when you have the five easy to follow pointers or ways whatever you call them in your hand, you will start working on them at earliest. Moreover, if you feel like everything is falling apart at any point in time and you’re not getting the desired results, then without any second thoughts hire the MagicByte Solutions’SEO Services in Australia.
