Tommy Hilfiger is pleased to announce the launch of THE GIRL by Tommy Hilfiger, a new eau de toilette and campaign featuring Gigi Hadid. Tommy Hilfiger’s global ambassador for womenswear, accessories and fragrance. Launching as of end July 2016, the new scent is anchored in a dynamic digital campaign. The fragrance reflects Gigi’s optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Gigi has also teamed with the iconic American designer to create her first capsule collection. Celebrating her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.
Tommy Hilfiger launches THE GIRL @GigiHadid
THE GIRL means being true to yourself and having fun while you’re at it. For me, that’s appreciating every moment, laughing at myself and surrounding myself with everything that makes me feel happy.”
Gigi Hadid
Inspired by Hadid’s free-spirited and magnetic personality, THE GIRL by Tommy Hilfiger is crisp and fresh. The scent opens with a burst of green pear, violet leaf and green fig leaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance for its signature finish that captures Hadid’s unique sense of individuality and confidence.
Tommy Hilfiger launches THE GIRL @GigiHadid
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Tommy Hilfiger has a long history of working with inspiring pop culture icons, and Hadid joins an expanding list of influential women who have partnered with the brand. Past collaborators have included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung. In recent seasons, Suki and Immy Waterhouse, and Behati Prinsloo have put their own unique twist on what it means to be a “Tommy Girl” today. The brand has also garnered an impressive list of top models who have walked in its fashion shows. Kendall Jenner, Hailey Baldwin, Lizzy Jagger, Georgia May Jagger, Bella Hadid, Binx Walton and Stella Maxwell, among others.
