Timberland hits the road this spring, with a special Road Trip; an engaging campaign that reinforces Timberland’s position as the premier outdoor lifestyle brand. Timberland are working with some of Europe’s most influential ‘Mark Makers’ to participate in the project. Entitled ‘Mark Makers: 2 Days 1 Bag, the Road Trip’, the concept involves the style ambassadors from 7 European countries documenting a unique trip where they are encouraged to “get lost” and feel in their Timberland element using the bespoke hashtags; #InMyElement, #2days1bag, to post the action!
Timberland – Mark Makers 2 Days 1 Bag the Road Trip
In the UK, Timberland have partnered with TV presenter Rick Edwards to take a trip across the English Channel to the Isle of Wight. Known for his style credentials, Rick travels from the city to the coast armed with a bag of Timberland wears fit for the demands of everyday urban life. Timberland follows Rick from start to finish on this personal journey where he reflects on the moments in his life that have made a mark.
Timberland – Mark Makers 2 Days 1 Bag the Road Trip
Throughout this project where anything could happen, the campaign will be illustrating the spontaneity and adaptive style of living and traveling with Timberland – ready for anything in the freedom of the great outdoors or in the bustle of the city. Everything Rick needs for the 2 days road trip will be in 1 bag, highlighting how functional and versatile the Timberland® S15 collection really is.
Timberland® fans both new and old can constantly follow the action thanks to the digital format. Following Rick over 2 unpredictable days in an awe-inspiring location will be easy – only a click, tap or swipe away and who knows, it could even inspire your next getaway!
Once the road trips are complete, the final edited stories will be available to view on Timberland’s® own social media channels and site http://www.timberlandonline.co.uk/. Video recording will highlight the discoveries and hidden gems of each of the ambassadors’ chosen locations, all in the latest must-have items from Timberland.
Anyone can be part of the action by creating their own dream Timberland ‘Bag for 2 Days’ online, with each winner receiving the bag as a gift.
