Fashion Magazine

THOMAS SABO Presents the New Charming Collection

By A Beauty Feature @abeautyfeature

THOMAS SABO presents the new Charming Collection. Since 2006, the THOMAS SABO Charm Club has stood for the brand’s diversity and joie de vivre, and has now been given a new structure with the introduction of the Charming Collection range.

“The THOMAS SABO Charm Club is constantly evolving,” says company founder Thomas Sabo.

The new line combines symbols from the Charm Club collection, created in the brands timeless Sterling silver, showcasing a range of mix & match pieces. The latest designs from the Charming Collection are delicate, fun-loving and are inspired to be easily layered and stacked.

The Charming Collection includes a range of necklaces, bracelets, bangles, rings and ear jewelry. The collection is made up of approximately 300 products, are mainly in the medium price range. In addition, the Charm Club continues to showcase the cult Charms in around 500 available designs.

THOMAS SABO presents the new Charming Collection

THOMAS SABO presents the new Charming Collection

From August 1, 2020, the Charm Club innovations and the Charming Collection for Autumn/Winter 2020 will be available worldwide in all their shops, shop-in-shops, in the online shop at and from selected partners.

SABO is a leading international jewelry company, offering its versatile designs through selective and high-quality multi-channel distribution.

In addition to its core segment of elaborately handcrafted jewelry in 925 Sterling silver, Sabo has designed and distributed watches since 2009 and sunglasses since 2019.

Founded in 1984 in Lauf an der Pegnitz, southern Germany, the company has over 3,100 points of sale worldwide, including around 260 shops and the online shop at

The growing watches segment. With around 1,600 employees, 260 points-of-sale and a sales and distribution operation that includes 85 countries (status: 2019), the THOMAS SABO Group is today one of the leading premium-sector jewelry and watch suppliers.

THOMAS SABO presents the new Charming Collection

This position is strengthened by the in-house E-Commerce operations as well as long-term relationships with well-known jewelers and business partners throughout the world. @thomassabo_charmclub #CharmClubByTS #thomassabo

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