Well, there are still things in this world that had already begun a long time ago but never seemed to end. No this are not clothes like workwear uniforms or corporate uniforms, because clothes worn out, nor beauty, for beauty fades. These are the world's most enduring brands. This week yahoo shopping featured this article. Here is the list of the top five most enduring brands:
1. Burberry
A British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. In 1880, Burberry invented gabardine, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. Burberry was the original name, but then the company soon switched to using the name Burberrys, after many customers from around the world began calling it Burberrys of London. This name is still visible on many older Burberry products.Burberry launched a ready-to-wear collection in 1998, but it wasn't until the label brought in designer Christopher Bailey in 2001 that the brand began to cement its luxury status. Bailey has continued to play with the label's heritage, including the trench coat, while adding a decidedly cool edge to everything from handbags to gowns.
British celebrities like Kate Moss, Agyness Deyn and Lily Donaldson, singer George Craig, and actress Emma Watson, who was named the face of Burberry's 2009 Fall/Winter campaign are some of the models of this brand.
2. Hermès
A French high fashion house established in 1837 and specializing in leather, ready-to-wear, lifestyle accessories, perfumery, and luxury goods. Its logo is of a Duc carriage with a horse. In 1837, Thierry Hermès (1801–1878) first established Hermès as a harness workshop (on the Grands Boulevards quarter of Paris) dedicated to purveying to European noblemen.In 1935, the leather Sac à dépêches (later to be renamed as the "Kelly Bag") was introduced, and, later in 1937, the Hermès carré (scarves) were introduced. As of 2008, Hermès has 14 product divisions encompassing leather, scarves, ties, menswear, women's fashion, perfume, watches, stationery, footwear, gloves, enamel, art of living, tableware, and jewelry. Hermès boutiques are located worldwide in upscale locations like in Ginza district, Tokyo. The image of the stores, however, most integrate with a respect of the culture in the location. The world Hermès flagship boutiques are in the Ginza and in Shanghai.
3. Louis Vuitton
French fashion house founded in 1854. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Since the 19th century, manufacture of Louis Vuitton goods have not changed: luggage is still made by hand.The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses such as Jennifer Lopez and most recently Madonna in its marketing campaigns.
4. Salvatore Ferragamo
One of the world’s leading fashion brands in luxury goods. The group is active in the creation, production and distribution of shoes, leather goods, ready to wear, silk products and accessories, as well as fragrances for men and women. The product range also includes eyewear and watches manufactured by licensees.Throughout its history, the company has been known for innovative designs and use of materials. Such ingenuity goes back to Salvatore's time in California, when he studied anatomy to make shoes which were more comfortable. Notable innovations include the wedge heel, the shell-shaped sole, the ‘invisible’ sandal, metal heels and soles, the 18-carat gold sandal, the sock-shoe, sculpture heels, and the gloved arch shoe created for the Maharani of Cooch Behar in 1938. Metal-reinforced stiletto heels were made famous by Marilyn Monroe.
5. Persol
An Italian eyewear company specializing in sunglasses. The name is derived from "per il sole," which, in Italian, means "for the sun." Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow, and several of the company's glasses feature this symbol. Persol was a heavy influence in the production of sunglasses. The company developed the first flexible stem.Steve McQueen popularized two Persol models along with Daniel Craig in the James Bond film Casino Royale and Pierce Brosnan who wore Persol model 2672-S as James Bond in the film Die Another Day. One of the most iconic images of Persol sunglasses can be seen in the movie Divorce Italian Style where Marcello Mastroianni wears a pair of black 649s; Mastroianni also has a pair of Persol sunglasses on in almost every scene in the movie La Dolce Vita. In addition Nicolas Cage wears them in Lord of War. Audrey Hepburn wears Persol sunglasses in the 1961 classic film Breakfast at Tiffany's.
Read more: Fashion History With A Twist: The World's Most Enduring Brands
