Tiger wins again at the Arnold Palmer Invitation. But is this Tiger’s first tour victory? I mean the ‘real Tiger’.
All of those other wins were done under the imagery concocted by his management team; IMG and advertising agencies.
Fair play to them, they do know an awful lot about marketing and how to maximise sales of razors and 'plastic' shirts. A wholesome-family-orientated hero is far more digestible at the breakfast table for consumers from Baltimore to Beijing.
Were we all so gullible?
I for one are glad we can now follow the ‘real Tiger’ at the Masters this week.
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