Marketing & Advertising Magazine

The New Lexus CT Kylie Advert Is Just Showing Off

Posted on the 03 April 2011 by George @ledonvinton

The new Lexus advert is a brilliant way communicating in this age of mass noise from companies.

Television adverts are always trying to catch our attention with all kinds of loud music, melodies, music and annoying characters (Opera singer for Go Compare!) but the Lexus advert just uses silence.

After all the random drum rolls used to create noise, the advert caught my attention with the sudden silence which made me notice the hybrid car even more.  Good ad because It clearly made me like the car and why I like it.

Lexus CT 200h advert below:

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