It’s a bit of a cliché that beauty has no age but judging by these leading ladies it’s absolutely true and finally cosmetic companies agree!! Just recently Nars, Marc Jacobs and MAC have revealed collections and beauty campaigns fronted by stunning leading ladies. Nars have hired the 68 year old Charlotte Rampling as the face of their 20th Anniversasy campaign, Marc Jacobs has turned to his long time muse Jessica Lang (64) to represent his new cometics line and MAC have recruited the fierce and fabulous Mrs O. (along with daughter Kelly) at 61 years young to create a new collection for them.
This is not the first time the more mature ladies are the faces of beauty campaigns of course. Jane Fonda, for example, at 76 is a stunning model L’Oreal, but what I’m happy about, is that it seems to be becoming a norm, rather than an exception to hire beautiful women, no matter what age to front beauty campaigns. Life doesn’t end at 30, and there are millions of us, middle-aged and beyond who not only look for inspiration but for someone we can relate to. In a statement Francois Nars, the company’s creative director, explained why they hired Rampling. “She has a natural beauty that feels strong, yet relatable. Charlotte’s ability of transformation is unparalleled. Whether captured in pieces of artwork, through the lens of a magazine photographer or on film and the big screen, she had an amazing power to encompass a character.”
That’s exactly what we want to see!!
Images: Google, companies as mentioned.
