The Future Of The Internet: What Is Trending?

The Internet has undergone many changes over the years and many companies have disappeared in to the dark depths of the Internet.
Recently an article has been circulating about Facebook losing users and the decline of the service they offer and after reading this I was not surprised as i am one of the many people who have not logged on for at least 6 to 8 months...
The Internet is based on trends and this means that things can be popular one day and then old news the next day, this is just a fact that that many content creators, game developers and companies have to deal with and this means that a company has to stay in constant development to be seen and heard as new news on the Internet. We have learnt a lot about a rise and fall of a company from Myspace, Napster, Facebook and the many other thousands of Internet companies that have buckled under the issues they face from competition.
There seems to be a shift in the marketplace recently with apple products as many more people are converting to the android system as it offers more choice and better value and as a result of this apple are not selling the most up to date models as they use to as even apple users are holding off knowing that there is always going to a be an upgrade in less than 4 months time...
No business is 100% safe as everything works in a trend based way were you have to stay relevant or fade in to the background and let the competitor get the upper hand... As our modern culture changes and more and more companies move to a online based way of working we have to ask the question:
What is going to happen to the local corner shop and the pubs?
The biggest worry many people have today is the problem with privacy and security especially with the NSA and other security organisations building databases on everyone and monitoring every ones activities on the Internet and phones it raises many questions about the future of the technology business and is our privacy ever going to be the same again. 
The Internet is always growing and businesses will come and go but it is up to the users to support a service as long as they want to do so... 
What do you think the future of the Internet holds? 
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