We all choose a product or service for one reason or another – we’re loyal to the brand, it’s the least expensive, the sales rep was good, our friend recommended it, our favorite magazine recommended it, and so forth and so on. There are probably dozens of reasons your customers chose your specific product or service, but in this post we discuss the main ones.
Rave Reviews
Your customer heard about your business from their friend, and their friend loves you. Ergo, they will love you. Current customers who put their reputation on the line for you are great customers to have, since it will most likely lead to more customers.
Your Employees are a Delight
Your receptionist wasn’t sassy when she answered the phone and your technician gave your customer an honest and fair opinion. Customers are more likely to choose to do business with you if they have a pleasant relationship with your employees from the start and are treated with respect.
The Price is Right
Any successful business is constantly measuring their bottom line. The cost of your product or service is important to you and the price your customer is willing to pay is top of mind for them. If you offer the lowest prices you can for your services (while still profiting), then you are guaranteed to win the customer who is simply looking for the least expensive option.
Your Website is a Masterpiece
Your website looks professional, is easy to navigate, and gives clear information on your product and services. You provide several ways for a potential customer to contact you: phone, email, or online chat. Your website should explain what you do and how you do it. You should also offer reputable customer testimonies and references.
You Make it Easy for Them
Your selling process is not a hassle. You provide your service, get the job done quickly and efficiently, and your billing procedure does not induce a headache. Make it convenient for your customers to choose you, and they will.
What else makes your business stand out against competitors and brings new customers in the door? Tell us in the comments below.
