Business Magazine

The 3 Things to Consider When Exploring Social Media Listening – Learn from Your Customers Online

Posted on the 09 January 2019 by Marketingtango @marketingtango
The 3 Things to Consider When Exploring Social Media Listening – Learn from Your Customers Online

The 3 Things to Consider When Exploring Social Media Listening – Learn from Your Customers Online

While social media offers unprecedented opportunities for small businesses to reach customers, it's not as simple as click and go. Integrated marketers need to consider the social developments that are shaping the industry and the best way to ensure that they are being responsive to customer desires. SmartInsights has put together a list of three things marketers need to know about social media listening and engagement technologies that will allow them to do so.

To understand the market and make effective decisions, it's important to listen to customers on social media to extract key information and gain insights into what they really want. Whether using simple or advanced social media monitoring platforms, the goal for marketers is to capture customer sentiments through their online conversations about y our brand, your industry, competitors, etc., and analyze them for essential data.

Social Media Listening is an ongoing opportunity for integrated marketers to evaluate company performance, assess the company's image, identify where potential new audiences exist, gather intelligence to improve service and shake up their social media strategy as needed. Some platforms also help determine the best time to send messages, assess campaign success, and examine any revenue generated by individual promotions.

The best platform for your organization will depend heavily on what you want to get out of it. From data management and analysis tools to its usability when engaging with clients, there are countless factors to consider for finding the ideal fit for your business. And of course, there are specific variables to consider such as cost, capabilities, whether it fits your industry, your company size, and its ability to integrate with other platforms your business uses.

Don't miss the opportunity to engage in a meaningful way with your customers by actively listening to and learning from their online conversations about you, your products, services, and industry. With social media listening, you can reassess your strategy every time you introduce a new campaign, note a new trend on social media, or identify a new audience to reach.

Last modified: January 8, 2019


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
    LIFESTYLE
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
    FOOD & DRINK, RECIPES
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
    DIARIES, SELF EXPRESSION
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener
    GARDENING, HOME