Tear up the Rule Book

If you visit an automotive show, brands show off their latest models but also their concept cars, which provide you with an idea of what their designers are thinking about for the future. Why doesn't this happen at golf shows? Golf manufacturers should let their designers and engineers ‘tear up the rule book’ and provide us with a glimpse of what we should be using to make golf more fun and easier for recreational / amateur golfers.
Better still; let's have a one-ff tournament which allows these concept clubs and balls to be played with. ----------------------------------------------------------