Culture Magazine

Sweet Suite 2018 Recap

By Ashley Brooke, Kewpie83 @KewpieDoll83

This past week, I made a quick trip into New York City for an event called Sweet Suite hosted by The Toy Insider. Formally Blogger Bash, Sweet Suite is a mini toy fair event. With over 70 toy and game companies showcasing their new products for the year alongside deliciously tasty treats, 2018’s Sweet Suite was a fun evening filled with mingling and product reveals. Here are some highlights from the show floor!

Cabbage Patch Kids: A perk of any toy show is getting to catch up with Janis, who represents Wicked Cool Toys. One of their properties is Cabbage Patch Kids. In celebration of Cabbage Patch Kid’s 35th anniversary, Wicked Cool Toy’s chose to theme the products for 2018 around celebrations! (Perfect for me, as I, too, will be celebrating the big 3-5 this year!)

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Also, take note of the cute Teddy Ruxpin Hug ‘N Sing Plush and his friend Grubby!

Sweet Suite 2018

Sweet Suite 2018

Rideamal Horse Scout: Scout is a battery operated horse that moves forwards and backwards with fully motorized eyes, ears, head, and wheels from Kid Trax. Scout has over 100 unique sounds and movements. I personally found him adorable! I want one!

Sweet Suite 2018

Sweet Suite 2018

Hairdorables: Hairdorables made their debut at Sweet Suite! From Just Play, each Hairdorable doll package is a surprise –just pull, peel, and reveal 11 accessories and fashions that unwrap the unique personality, style, and talent of the Hairdorables girl hidden inside! With 36 different dolls to collect (including two rare and one ultra-rare), these will definitely be on a lot of Christmas lists this year! Hairdorables hit stores 8/1/18.

Sweet Suite 2018

Party Popteenies: Party Popteenies from Spin Master are pretty neat! Pull, twist and pop to throw the most fabulous celebration with these poptastic dolls! The dolls are pocket sized. Each Party Popteenies includes a doll, one hair accessory, 1-2 party accessories, themed confetti, and a collector’s poster. Wave one includes three different themes: Rainbow Unicorn, Cutie Animal or Winter Wonderland Party Popteenie!

Sweet Suite 2018

D-Lectables: D-Lectables from Imperial Toys are right up my alley. These blind bags feature miniature sweet treats themed around popular Disney characters. Each D-Lectable is created with stackable pieces, so you can mix and match! I like how the designs are creative, giving you a hint of the character without being ‘on the nose’.

Sweet Suite 2018

Sweet Suite 2018

Pop-Oh-Ver: From Kangaroo Manufacturing comes Pop-Oh-Ver! Pop-Oh-Ver is a clever space saving play set perfect for imaginative play! These fabric coverings are designed to fit any kitchen or dining room chair to resemble a real-world kitchen, stove or counter tops. When you’re done playing make believe, it’s super easy to remove the Pop-Oh-Ver from the chair, fold it up and store it away till the next time it’s needed.

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

World’s Smallest: Hot Wheels is celebrating 50 years this year. To celebrate, the World’s Smallest line is making a whole slew of miniature Hot Wheels products! These would be perfect props for the right sized doll! There’s mini cars, car cases and even tracks!

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Boxy Girls: Exclusive to Walmart, Boxy Girls play on the unboxing trend! Each doll comes with shipping boxes with special surprises inside of them! There are four girls in the line. Stay tuned for a review of Willa, coming soon!

Sweet Suite 2018

Sweet Suite 2018

Calico Critters: Calico Critters from Epoch displayed the Grand Department Store from the Town Series, a super cute playset centered around the adorable bunny rabbit, Stella and her friends. The Grand Department Store features elegant, sophisticated styling and a unified design for even more freedom with the layout. The special gift set comes complete with terrace, balconies, custom windows, awnings, flags and railings to spark even more customizable play. I also quite liked the Ride Along Tram. Seriously, it’s too cute.

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

GUND: GUND had their new baby line on display, which was adorable! My favorite thing on the table was probably the cute Sloth, though! I was surprised to see that they were making Gudetama plushies!

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Sweet Suite 2018

Fancy Nancy: Jakks Pacific was showing off a few things, including Fancy Nancy! I think this Fancy Nancy is adorable!

Sweet Suite 2018

Harry Potter Die-Cast Wands Blind Boxes: Look at these wizard wands! They’d be perfect as props for your dolls! These are by Jakks Pacific and would probably work great with dolls that are 1/6th scale!

Sweet Suite 2018

Here are a few more photos from Sweet Suite 2018!

Sweet Suite 2018

Cry Babies (Spin Master)

Sweet Suite 2018

Furreal Munchin Rex (Hasbro)

Sweet Suite 2018

Cupcake Surprise

Sweet Suite 2018

Arcade 1Up (a 4ft tall, light weight and very affordable arcade console– I want one!)

Sweet Suite 2018

JoJo’s Closet, JoJo Doll (Just Play)

Sweet Suite 2018

Snap Dolls (Cortex Toys)

Sweet Suite 2018

Crayola Crayon Melter (Crayola)

Sweet Suite 2018

Puz Oodles

Sweet Suite 2018

Me and Mario (not looking too bad for being up since 4AM thankfully!)

Sweet Suite 2018

Airbrush Art

Sweet Suite 2018

Me and Toad

Sweet Suite 2018

A GIANT GI JOE box

Sweet Suite 2018

Did you catch our review on these doll sized (and super playable) mini arcade games from Arcade Classics?

I was worried that the loss of Toys R Us would put a wrench in toy companies plans for 2018, but judging by what I saw at Sweet Suite, this holiday season is looking pretty merry. There were a number of toys that I know will fly off shelves and be on many children’s Christmas lists! Stay tuned for the swag box opening video–to be posted soon! Does anything on this list strike your fancy? Let us know in the comment area!

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July 15, 2018. Tags: Shows. Uncategorized.


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