It’s summer holiday and Riviera dreams in the new Longchamp campaign to celebrate the 20th anniversary of their best-selling handbag Le Pilage. Alexa Chung who is the coolest “IT” girl around makes the accompanying film look like a music video rather than an advert. Alexa runs around St. Tropez swinging her bright Longchamp bags, takes a ride in a cute light blue convertible and in general just makes us all envious of her Riviera adventure.
Marie-Sabine Leclercq the Communications Director for the French company says Alexa is the perfect brand ambassador. “She is the thirty-something woman who speaks to all women looking to find a style. Especially because she is not just a model. She has an attitude, which is both incredibly fashionable and incredibly stylish, and the music world in which she works is a source of inspiration for her. Alexa is beautiful and intelligent.”
So I think they chose Alexa Chung because we all basically want to be her. (How does she always have such perfect hair? Apparently people are now walking into hairdressers asking for “The Alexa”.) In addition to the traditional Le Pilage bags (how cute is that yellow for summer?!?) Longchamp has released special Chinese Year of The Horse bags. The bags are decorated with the iconic horse company logo and are super glam. You can also head on over to their website and make the iconic Le Pliage bag truly yours by customizing the bag exactly they way you want it! Now that’s French style! Manifique!
All images: Longchamp, Glamour.
