If you design, plan, develop or your company is responsible for marketing new commercial Real Estate developments, it is rest assured you have already heard or created a 3d render marketing illustration. Today the talent of passionate architectural rendering experts combined with computer technology are able to recreate a life-like digital illustration of a property in which final building plans are still not ready. A 3D illustration can even be created from a simple napkin handmade drawing.
In the case of the rendering above, it was generated with the use of Cad plans and all the textures and color palette was provided by the client. In the case studies section of GoldmanRenderings.com website you will find detailed information on the Bella Terra Development which includes the purpose of the business, the challenge, the solution provided and the successful results.
A simple sketch accompanied with a good description of what you are looking to accomplish, and some photographs showing materials, colors and details you would like to reinforce —make a great combination to get a photo realistic 3d property visualization as a result. A well done architectural marketing rendering will help to target, captivate, make buyers to be impressed about your project, and even provide the tools to show potential tenants the proposed buildings and thus make important design and planning decisions.
In a previous post of the same series we focused on the benefits of architectural visualisations. We thought it would be interesting to mention some of its important business appliances.
One of them is the creation of brochures. Buyers and investors visit selling points and this type of marketing material are very helpful to expand future purchasing decisions. Another usage of a 3d developer view is for a site signage, a high value advertising place. It aids in providing more interest, curiosity and spirit about the new development. An additional way in which companies benefit from visualizations is by uploading them on the projects business website. Many times architectural firms look to develop conceptual digital rendering views in order to get more ideas during the design phase of the property.
