adidas NEO Label has teamed up with Justin Bieber in their new social media ad campaign giving teens (and other people, I would assume) a chance to create a campaign video from exclusive footage of Justin Bieber’s S/S 2014 photo shoot together with a track from his latest album.
This is your chance to become a real life music producer with these never before seen Justin Bieber clips which you can use to create the video online. Into your one-minute video will then be added Justin’s latest track ‘Swap It Out’ from his ‘Journals’ album. On adidas.com you can mix different filters, effects and fades to create your music vid.
Check out how to enter the competition here:
Justin will himself – yes, indeed himself – choose the winning video plus personally tweet it into the Belieber twitterverse. adidas NEO Label will then use the winning vid in their global social ad campaign.
In the S/S 2014 Collection photo shoot Justin combined his style with different pieces from the adidas NEO Label latest collection. Justin mixed a crisp white vest with a drop crotch slouchy track pants (main photo above) to perfectly showcase his relaxed style. Justin also looks very chilled in adidas NEO t-shirt teamed with blue denim. To create your own chilled style check out adidas NEO Label clothing available at adidas.com.
According to Claire Midwood from adidas NEO Label: ‘NEO encourages teens to experiment with their style, and now we’re bringing music into the mix. For the very first time, the NEO Bieber Mix challenge will allow fans to take control and set the newest adidas NEO looks to Justin Bieber’s music’.
For more information on the competition check out adidas Neo Label on adidas Neo Website, FB, Twitter, tumblr and Instagram.
It’s #neobiebermix time!
This post was sponsored by adidas but all thoughts and views are our own.
