Multimedia and video marketing technology pioneer Liquidus today announced the launch of its new Socialink Facebook application that enables car dealers to deliver engaging, customized video of every vehicle in inventory to a massive audience of potential buyers over Facebook.
Leveraging the tremendous reach of Facebook of more than 750 million active users, Socialink provides an interactive, multimedia marketing opportunity for car dealerships looking to tap into a larger audience through social media. Backed by Liquidus turnkey video production technology platform, dealers can use Socialink to provide a more personalized shopping experience for every vehicle on their lot, enhancing Facebook buyer engagement.
Socialink lets car dealers tap into this market by extending the vehicle video browsing experience that has helped make dealership websites so popular in recent years. Not only does Socialink echo this experience, it also capitalizes on the social media phenomenon by enabling users to share their vehicle ‘Likes’ with friends.
Dealerships benefit from building stronger consumer engagement and comprehensive reporting tools that measure consumer interaction. It is the only Facebook application of its kind to utilize real time video technology, ensuring content is always up-to-date.
The Socialink Facebook Application is DealerActive go to application for displaying the dealership’s inventory on Facebook, a Socialink reseller that currently has 2 dealerships using the application – Keith Hawthorne Ford of Charlotte and Belmont, N.C.
An updated version of the product will become available later this summer with iOS support for viewing on iPads and iPhones that will include a “polling” application that will leverage the social nature of Facebook to allow interactive voting from friends to gather feedback on possible vehicle purchases.
