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Pepsi and SavingStar Launch Digital Grocery Loyalty Promotion on Facebook

Posted on the 01 November 2011 by Bhasunjaya

Pepsi announced today that it has teamed up with SavingStar, the only national paperless grocery savings service, to offer shoppers major savings on Diet Pepsi and Pepsi Max with nothing to clip or print. During November, when shoppers spend $15 in total on any Diet Pepsi or Pepsi Max product at participating retailers – over the course of any number of shopping trips – they’ll receive $5 back. Shoppers can access the offer on the Diet Pepsi and Pepsi MAX Facebook pages.

The promotion marks the first time any brand has offered fully digital savings to shoppers who purchase products and reach a spending threshold over multiple shopping trips and at multiple retailers.
After shoppers click to activate the offer on Facebook, they are prompted to register their grocery and drug store loyalty cards. SavingStar’s digital network includes over 100 retailers nationwide, from Albertsons and CVS to Kroger, Rite Aid, Stop & Shop and many more.

pepsi

At the store, shoppers use their loyalty cards when they purchase any Diet Pepsi or Pepsi MAX products. They can track their progress towards the $15 spend requirement on the same Facebook tab where they activated the offer. When the goal is reached, SavingStar enables shoppers to cash out their $5 savings with a direct deposit to any bank or PayPal account, an Amazon gift card, or a donation to American Forests, the oldest national nonprofit conservation organization, to help plant trees.

“Pepsi strives to deliver value to our fans through innovative digital media. This promotion allows us to reward our fans for their loyalty to our brands over multiple purchases in stores they love to shop,” said Shiv Singh, Global Head of Digital for PepsiCo Beverages. “We’re excited to partner with SavingStar on this unique social promotion.”

Since its launch in April, SavingStar has attracted nearly one million users who activate grocery offers of interest to them on the company’s website, www.savingstar.com, or on SavingStar’s iPhone or Android apps.

“In today’s digital world, many shoppers want to save on grocery and drug store purchases but don’t have the time or desire to print or clip paper coupons. Paper methods of delivering and tracking rewards are also costly for brands and cumbersome for consumers. Our technology provides an elegant loyalty solution, making it simple and convenient for consumers to earn rewards and choose payout options that fit their lifestyle,” said David Rochon, CEO of SavingStar. “We’re thrilled to partner with Pepsi on this groundbreaking offer.”


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