Meet Jolene From Southern Roots Natural Healing Store & Aromatherapy Shoppe
Hi! I am Jolene Hull, Owner/Operator of Southern Roots Natural Healing Store & Aromatherapy Shoppe
I chose this name based on the concept that natural products should really be naturally (many mass marketed products claim to be
“natural”, but are not) made – my goal was to go back to my “roots” with my store and it’s products. All Natural and All Handmade
with the highest quality ingredients.
How did you get into this business?
One of those light bulb moments in 2009 – I have always loved the idea of owning my own business. I started making soaps for gifts around the holidays for my dance team and I soon realized I wanted to make it more than a hobby. Another inspiration for starting my business is that my dad has been struggling with “sqaumos cell carcinoma” – a type of skin cancer; one that if left untreated, can be fatal. Helping people and their skin condition and health is one of main focuses at Southern Roots. It would be great to get to the point where I could be an effective alternative to expensive prescriptions and traditional medicine.
What is your favorite part of this business?
Creating new and exciting items and experimenting with new ingredients.
What’s the most difficult part?
Labels! Trying to get that “look” to reflect the product you have made – it can be challenging at times.
What’s your aspect of Natures Garden?
They have a great range of products at great prices. My favorite thing is that they are family owned.
What are your goals for the coming year for your business?
New and improved product lines for hair care and more variation of spa inspired items. We’re also going to start offering classes in our shop as well.
Website: www.southernrootshealing.com 
Facebook: Southern Roots Natural Healing Store
