Schwarzkopf first ever color mask, around 75 per cent of women are dyeing their hair, according to a recent report. And while that means a plethora of women wanting hues from chestnut brown to pearly blonde, it also means a whole host of women who are potentially at risk of dry, damaged locks. Schwarzkopf is tackling this issue head on with the launch of the first ever Colour Mask – a dye and hair treatment in one.
Schwarzkopf first ever color mask
Schwarzkopf first ever color mask.
The hard-working, innovative product makes for a complete salon experience at home as hair is not only coloured but also rejuvenated and nourished. With a unique rich, creamy non-drip formula, once applied the Colour Mask leaves hair with 100 per cent gray coverage as well as long-lasting results. When it comes to caring for hair, the mask features amino protein active to strengthen and protect. This ingredient has also been proven to boost shine by 30 per cent.
Schwarzkopf first ever color mask
Schwarzkopf first ever color mask
“The difference between looking fresh and youthful or older than you actually are can be as simple as the state of your bangs or the shade of your roots,” says Schwarzkopf national technical educator Grant Withnell. “Schwarzkopf’s new Colour Mask is like hair care in a jar – it provides 100 per cent gray coverage, but what makes it really unique is the fact that it deeply cares for your hair, so that the result is hair that’s soft to touch that makes you look and feel rejuvenated.”
Schwarzkopf first ever color mask
Schwarzkopf first ever color mask
The Colour Mask is available in 12 natural-looking shades and offers a simple solution for DIY hair care. Housed in an easy-to-use jar, the mask can be applied using two to three fingers ensuring all hard-to-reach places are covered. With a 30 minute developing time and competitive price point, the product is ideal for time-poor and money-conscious audiences alike.
