The most powerful and effective marketing tool your school can have is its website. A great website can generate leads and answer enrollment inquiries with minimum fuss. It can communicate important information at a glance and cut down on administrative and marketing tasks.
Sadly, most school websites have not been updated for years, if at all, after its initial launch and most often, contain obsolete or irrelevant and out of date content. A great website however, can make your school look professional and organised by serving visitors quickly and efficiently.
Your school can communicate faster and effectively with your existing audience, as well as attract new ones, the faster you make your website the central hub of your marketing and communications strategy.
Some tips to get your school website working as a marketing tool:
- Make certain to publish interesting content on your website, making sure they are things/articles that are very relevant to your school’s culture and values.
- Make these publications user friendly and easy to share by your visitors on their social media networks. This will definitely get your school a free word-of mouth exposure on many online forums.
- Publish forms like permission forms, registration forms and the likes, making sure that they are easily downloadable.
- Decrease your expenditure!!! All the above will save you money, time and energy on print media just by publishing contents on your website instead.
- Promote and increase awareness of events and sell tickets through your School’s website, email and social media networks too. This brings in higher sales benefit.
- Hire an experienced marketing professional(s), to help your website developer through the design that is just right for your school. It is very important that your website communicates your school’s personality and marketing objectives and mostly to ensure that overall, your website works well with your values and marketing strategy.
Remember, following all of the tips above will ensure that;
- Your school’s search engine (SE) rankings improve dramatically, putting your website closer to the top than ever before.
- An improved SE ranking makes it easy for your school to be found by potential new students when they run Google searches.
- Your “content marketing” may hit the roof by providing your audience with reasons to keep coming back to your website. Result!!
Written by Gayle Thompson @SwoopStudios
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