Our clients Phil and Lorriane Cave, the beauty entrepreneurs behind Studio Tracker, have launched a new salon management solution called Salon Tracker to help salon owners, spas, nail bars and other beauty professionals to manage their businesses more efficiently and grow sales.
The husband and wife team behind Salon Tracker have created a range of software solutions aimed at the beauty sector to help salon owners improve how they engage with their customers and manage their cash flow and profits.
Phil, an expert software developer who has worked in the beauty sector for a number of years, has worked with a wide range of salon owners to create a new salon management system which is fully integrated with social media allowing salons to take bookings through their Facebook page.
Lorraine said: “We have taken a lot of time to listen to salon owners to understand how we can enable them to run their businesses more efficiently and most importantly, get the most out the marketing features such as mobile text messaging we have created to help them communicate with their customers.
“Since we have launched Salon Tracker the feedback has been very encouraging with many users telling us that they have already seen improvements in their bottom line, cash flow management and better client retention.”
Salon Tracker is available in three formats – Standard, Professional and Enterprise – and allows users to manage every facet of their beauty business.
Using a PC, tablet or mobile phone users can access their business online 24 hours a day, 365 days of the year to ensure it is run efficiently and profitably.
Fully integrated with Facebook and with a dynamic SMS messaging service, Salon Tracker allows users to manage and prioritise appointments; capture customer information and build an interactive database – which can even tell users how clients like their coffee and market special offers to customers direct from the system with mobile text messages.
The system also delivers fast and efficient Point of Sale with simple business sales reports; cash flow and profit and loss accounts management; staff commission and stock management; and remote access from anywhere in the world – even when the salon owner is on holiday.
Flavio Refrigeri, who runs Clinica Fiore in London’s Covent Garden, said: “Salon Tracker has benefitted the salon greatly and the system is very easy to use. Salon Tracker’s reporting feature has helped improve the performance of our clinic by 80 per cent making the software well worth the initial investment. The software has also helped with security in the salon and the free customer support I have received since purchasing the software has been excellent.”
Louise Tillotson who owns Dreams Wellbeing Salon in Bradford, said: “Salon Tracker has made day-to-day salon tasks a lot simpler and we are a lot more productive because of it. It is simple and effective and customers love the fact that everything is stored on the system and they don’t need to bring in appointment cards or receipts.
“We regularly use the SMS marketing to inform customers of our offers. This has resulted in customers revisiting us when offers are running or when we have product ranges on special offer. We also wish high spenders a happy birthday and offer them something free if they visit us that week.”
The picture shows, left to right Kevin Conway owner of the Sun Centre salon with Salon Tracker’s Phil Cave.
