I recently instagram'd a picture of one of my latest drugstore beauty buys. I'm admittedly not a huge drugstore beauty fan for many reasons. It's hard to find cruelty-free drugstore beauty brands and the few that I'm aware of don't always have ingredients I like to use or don't have colors I'm interested in. I'm picky and I admit it!
Way back when Rimmel did their original Kate Moss collaboration I looked high and low to find them and finally came across one CVS that happened to have a few left. I grabbed #12 and did a review of it HERE. I had heard that they'd released another wave of colors from the Kate Moss collab and the last time I happened to be going to the drugstore for something I grabbed the color that appealed to me most, which was #110. I am a huge fan of super bright lips as you can tell.
Rimmel London Lasting Finish Kate Moss collab lipstick in #110 is a bright watermelon-y pink-red to me. It's extremely pretty and I think it's very flattering as well.
This is the picture of my lips with Rimmel London Kate Moss #110 on them. This is actually a picture I took with my DROID under a daylight bulb. The only "editing" I did was blur out the background to put the focus on the lips. Gorgeous, right?
Where to Buy
I've heard a lot of people say they've had difficulty finding these. I found mine at a Walgreens store that tends to get a lot of the newest stuff (though not all). I'd hunt around if you must have it.
Price
I paid $5.49.
Final Thoughts
This lipstick is extremely pigmented and easy to apply. It's not chalky, though it is a tad drying like most semi-matte lipsticks I've used. This is definitely a great color for someone that loves bright lippies and doesn't mind purchasing from a brand that is not cruelty-free.
Note: Since purchasing and swatching this lippy I've found out that Rimmel London is not a cruelty-free company. While I love this lippy, I will not be purchasing any other from this line because I try to only purchase cruelty-free brands.