Fashion Magazine

Rimmel London Introduces the First Mascara by Kate Moss

By A Beauty Feature @abeautyfeature

Get ready to pull off an eyeconic eye-look! Kate Moss collaborates with makeup brand Rimmel London to introduce Scandaleyes by Kate Mascara, her first-ever trend-setting mascara. And it’s a gem! For the first time ever, the queen of rock chic has teamed up with Rimmel to create her signature mascara, combining an intense black pigment with our broken heart-shaped brush to provide dramatic volume and recreate Kate’s classic smoky eye look.  Kate brings her eye for style so that your own eyes are always in style! Kate even brings her signature stylish touch to the packs, which include a deluxe silver metallised mascara bottle – by adorning the mascara with her signature. This season’s most stylish lashes will be wearing jet black. Kate was personally involved in the design of the bold shade of Kate Mascara. the fierce jet black, a carbon black and Rimmel’s blackest most intense mascara yet. Kate Mascara uses the broken- heart brush to create a fringe of big, curvy lashes.

Rimmel London introduces the first mascara by Kate Moss

Rimmel London introduces the first mascara by Kate Moss

 Rimmel London introduces the first mascara by Kate Moss

This cleverly-shaped applicator twists and curves to hug the lash line; the thin tip grabs hard-to-reach inner lashes, while the amplified base pulses lashes with incredible volume and curve. lashes are plumped and lifted in one clean stroke. No clumps! For the very first time, Kate Moss brings you her crown jewel of eye drama with the new Kate Mascara. Get the London look.

RIMMel SCANDAl’eYeS MASCARA

  • Our blackest mascara ever, designed by Kate Moss herself
  • The broken heart-shaped brush twists and curves to hug the lash- line: the thin tip grabs hard-to-reach inner lashes, while the amplified base pulses lashes with dramatic volume and curve.
  • Lashes are plumped and lifted in one clean stroke. No clumps!
  • Presented in a beautiful, luxe-looking silver metallised bottle emblazoned with Kate’s signature and heart motif in red.

 Rimmel London introduces the first mascara by Kate Moss

Rimmel London ScandalEyes Kate Mascara, $16.95 is available from february 2014 at Priceline Priceline Pharmacy, Chemist Warehouse, Target, Kmart, BigW and selected Coles and Woolworths. For stockists please call 1800 812 663.


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