Is it a big blockbuster
film? Is it a B movie? The name would suggest that. In reality Revenge of the
Electric Car is a documentary about the obsession, the passion, and ultimately
the need for an electric car in today's environmentally conscious world.
Focusing on four
different electric car manufacturers (GM, Telsa Motors, Nissan, Gregg “Gadget”
Abbot), the documentary looks at the different approaches people are taking
towards getting a working electric car in the market. It also manages to rope
in people like Danny DeVito, Jon Favreau, Anthony Kiedis, and Adrian Grenier in
small snippets, which gives the entire issue of moving towards electric cars
for a better tomorrow a somewhat celebrity endorsed push. Add to that Tim
Robbins narrating the documentary and the electric car already has enough
people backing and banking on its success that it is only a matter of time
before it becomes the norm on roads.
The wonderful part about
Revenge of the Electric Car is that in choosing and eventually following the
four car manufactures, it taps into the different mindsets and techniques
adopted by each company presenting a varied view to the entire process;
Bob Lutz (General
Motors) comes across as the old yet experience horse in the race. GM having
down the path of an electric car with EV1 is initially hesitant to dive again into
the market, but eventually public pressure and competitive need leads to the
origin of Chevrolet Volt, a hybrid
Elon Musk with his
brainchild company Tesla Motors is the Mark Zuckerberg of the electric car
industry. Having made his money through PayPal he is all set to produce a fast
all-out electric car letting no one, including co-founders (surprisingly very
similar to the case of Facebook) in its way, but is he ready for the constant
infusion of money required to run a car company, only time will tell.
Reverend Gadget is the
more in touch with the common man car enthusiast taking one car at a time converting
them into electric cars, including his “masterpiece” an electric Porsche
Roadster. While he faces one adversity after another with his shed being burnt
by vandals and his second shed being inhabitable, his passion keeps him going
towards achieving his lifelong dream of that perfect converted electric
car.
Lastly, Carlos Ghosn
from Nissan is the up-to-speed commercial manufacturer who wants to make the electric
car available to the mass market and quick before others move into the
territory.
Revenge of the Electric
Car shows certain camaraderie between the manufacturers in-between all the
competition to be out there with the best car. More than that the documentary
holds true to its name and looks at how this obsession and need to make the
perfect electric car leads almost all the manufacturers to their knees where
eventually government grants and IPOs (in case of Tesla) are the only ways of
sustaining in the market. It also looks at the mindsets of the old timers from
Detroit (GM) and the new hipsters from the Silicon Valley (Tesla).
The entire formulation
of the electric car comes a full circle with initially GM launching EV1
followed by pulling it off the roads and now once again, years later, with the
electric car craze taking over resulting in the car almost bankrupting
organizations in a sort of revenge for not letting it get preference over the
years.
Chris Paine’s Revenge of
the Electric Car is recommended viewing for all car enthusiasts,
environmentalists, or anyone who wants to have a sneak peek into the technology
that is being developed and is sure to take over the roads we drive on daily.
It’s a documentary that looks at all the different angles of the revolution and
doesn’t hide away from the stark realities of the car business which is in the
end as much about making a profit and money as it is about helping the
environment.
While the documentary
ends on a positive note with support coming to all the manufacturers amongst
strong competition from other car makers like Honda and Toyota, Adrian Grenier
sums up the common man's thinking and attitude when he says, "I don't want to wait another 60-70 years
before we catch up to the reality that is here now, these innovations are here,
bring them to me, I want to play."
Revenge of the Electric Car is being released in Cinemas across UK starting 20th July 2012 by Dogwoof.
