Computing Magazine

Reinventing Tech Support for a Connected World Part 1 – The Tech Support Spectrum and Brand Visibility

Posted on the 01 October 2013 by Binodk @support_com

While the term “tech support” isn’t typically considered a strategic differentiator of a product or service, every support call, live chat, or email presents a powerful opportunity to foster long-term relationships with customers.  In our three part blog series, we’ll explore how companies can tackle the challenge of tech support and customer service in a connected world, starting with an exploration of the tech support spectrum and its impact on brand visibility.

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