This weekend, Saturday April 21 is , where both independent record stores and its accompanying culture of vinyl, music enthusiast, and local bands are celebrated.
One trick I feel they have missed out on is making the date meme-friendly. If you are organising any theme day you need to actually achieve two communications tasks: create an awareness and understanding of what your day is about, but also get people to know when the actual date is.
That’s why I would have gone for something like the 7th of the 12th, or the 12th of the 7th or between the 7th and 12th of a month.
These dates accord with the icon of the 7″ and 12″ records.
Sure, you might need to ensure there is a Saturday – a key trading day in the mix. By harnessing memes – messages which are easily replicated – you are making your communications more effective.
Regardless, of the lack of a meme soundtrack to the event, I will be going along to Jumbo Records in Cardiff and celebrating the vital role of independent record stores in promoting one of the UK’s key creative industries; the ability to create great 3 minute long soundbites – aka records.
Without the independent record shop where would the lesser- known bands get exposure, where would the local band, anxious to get its first break, get its first exposure, either as a poster or its first record stocked?
Without the independent record shop noticeboard where will the bands of tomorrow find their next bass player?
Without the independent record store where would you be tipped off about the next big thing?
Memories of my student days and ‘Trendy Wendy’ at the Virgin record store in Swansea highlight the vital hub role played by the local record store.
Good luck with Record Store Day.
For more details about Record Store Day.
For more details about creating memes visit
