Internationally acclaimed makeup tool brand Real Techniques® has launched a unique and innovative 360 Global campaign. To help beauty consumers experience makeup like never before.
The #RTtoolup movement aims to inspire, not prescribe. What the definition of beauty means to each individual, by encouraging the creative exploration of makeup tools, trends and techniques. In particular, the #1 YouTube makeup tool brand. It;s co-creators, Sam and Nic Chapman of Pixiwoo, have made it their mission. To help consumers understand how choosing and using the proper makeup tools is integral to unlocking the true power of makeup and setting it free.
Real Techniques® Latest Global Beauty Campaign
To kick off the #RTtoolup campaign Real Techniques®, Sam and Nic Chapman. The Future Laboratory; a world-leading strategic foresight consultancy. As well as International Beauty Expert and former International Beauty Director for Conde Nast Asia Pacific and British Vogue, Kathy Phillips. Joined forces to interpret how emerging macro trends in our ever-evolving world impact beauty, and the innovation that develops within it at a macro level.
Sam and Nic Chapman have used these macro trends as their ‘muse.’ From this, have created beauty looks inspired by the macro trends. Each trend has a dual beauty look. A high impact style for the ‘runway’ and equally intriguing look for the ‘realway.’ To help inspire, influence and educate makeup users on how to utilise their makeup tools. To transform and re-energise their beauty looks in new, exciting ways.
The key looks were unveiled at an exclusive Global Press Launch Event in Soho, London. The high energy runway reveal saw models take to the catwalk. In a new and dynamic way, with their individual looks exhibited in a structure that blurred everything but their faces – ensuring the expert precision-makeup stole the show.
Real Techniques® Latest Global Beauty Campaign
These looks have also been made available via a visual ‘Set Your Makeup Free
