Hello! It’s Olga here. How are you today?
Do you feel like your hard work does not resonate with people to whom you try communicating its importance?
Do you have a suspicion that there must be smart ways of raising your profile in the area of your expertise based on what you are already doing without any additional hard work involved?
You are right!
There ARE certain ways of doing it that are fun and engaging, which are very underused by scientists and researchers.
There are ways of communicating your knowledge and passion to people beyond your office mates or your boss, and to people who need and appreciate it!
I’ve been learning these ways and implementing them to raise my own profile as a researcher as well as to claim my expertise in the new field for me: productivity at our work place.
I’ve been blown away by the power and elegance of the methods I’ve been learning.
Now I want to share with your my knowledge and experience.
I want to suggest we take 9 weeks together with you, one module each week, to build a mini-empire for you where you can express your voice, reach those people who need your information and opinion, build your own community and raise your own profile in the area where you are active.
Together with you, we are going to go over the tools such as building your own blog, using video as a communication tool, as well as using various social media platforms such as youtube, Facebook, Twitter, LinkedIn, VidioWiki etc to create your expert status in the area of your activity.
I will also provide you with the tools of reaching your “perfect” audience – the people who want and need to hear what you have to say.
By the end of this 9 weeks program you will have your own website with a blog, “about me” page and resources. You will also have a community of people who are in need of your expert opinion and the resources you provide.
Imagine next time you apply for a job, the selecting committee googles your name and comes up with your blog with all those articles your wrote on the current state of the area of your interest, or your commentary about some books or films that came out in this area. They will be certainly influenced and hold you for a strong candidatewith your own opinion and broad expertise.
If you are someone who would like to attract people to hire them to work for you or study with you (students, postdocs or other staff) having your online presence will help them to find you and learn about what you do even before meeting you.
You can use this program to raise your profile and claim your expert status in something you are doing as a hobby, be that photography, mentoring students or renewable energy. The tools I will be sharing with you work wonderful for claiming your expert status and building your mini-empire in the area you are passionate about outside your work.
You can use your blog and website as well as your presence on some popular social media as an influential tool to make a difference in the area of your interest.
I am offering you help with setting up your own blog and website, de-mystifying it for you and making it super-easy for you to do. The only thing you will need to work on will be creating the content. And even this I will be helping you with – there are powerful tools that I recently mastered that I will be sharing with you in your work on content creation.
I invite you to go through this 9 weeks course together starting on the 30th of April and ending on the 29th of June 2012. There will be one module each week that will take you through one subject, with which I will be helping you in person over skype or e-mail so that you don’t need to worry about any difficulties coming up (support over skype is available after upgrade to a higher-level package, see below)
If you are interested in this, read on for more details of the program.
Here is your step-by-step information on the program:
Module #1: Your Clarity: It’s the Core of ANYTHING You Create!
Clarity is the core of anything you create, so we start by getting clear on what you can expect from using social media. You’ll get clear about the amazing potential hidden behind this approach and you’ll start dreaming big about the value you can bring to this world and what kind of expertise you can deliver.
You’ll learn:
- about working “on your research” not just “in your research” ( or “on your area of interest” not just “in your area of interest”)
- what the social media can do for you to raise your profile and build your expertise
- how to overcome the biggest block to creative success.
Plus you’ll get downloadable handouts, resources and tools to apply immediately.
Module #2: Your authentic voice: get clear about people you want to reach and about your message
How do you know what to say? Do you know what exactly you want to convey in your message? How do you know how to talk to the people you want to reach.
Without knowing how to connect with people and spread your message, you might just end up like so many who think in an “entitled” way: “They should just GET what I am saying!” (No. They really shouldn’t.) “Entitled Thinking” is a certain way to stay lonely and retain a mediocre profile. Don’t let this be you! J
In this module you will
- get clear about your ideal reader and your message.
- Learn how to know, find and attract your ideal reader/listener.
Module #3: Your on-line presence-1: Blogging Basics
I’ll take you behind the scenes at my blog and share the best tips about blogging and how to begin it, improve it, and finally, make it your #1 tool for raising your profile. I’ll share many tips for making your blog a success!
In this module you’ll learn
- How to design your own blog
- Three things that your blog should have to instantly start getting attention
- How to customise and make it look the way you want to look, and know how to change it at any time.
- How to give readers opportunity to follow up and spread the word.
Module #4: Creating content for your blog
I’ve built my blog and my eZine by writing all my own content, so I know a few things about what works and what doesn’t. This module will give you the basics to get you started with writing content for your blog.
In this module you’ll learn
- how to create a great post every time you write
- to generate ideas for your posts that attract readers
and much more.
Module #5: Your on-line presence-2: Social Media Strategies
In this module we talk about Linked-In, Twitter & Facebook. These are massive platforms growing by millions of users each year – just like so many other social networking platforms. But learning HOW to approach these things and how to THINK about them can be overwhelming, for sure.
So, here’s what you’ll learn in this module:
- How to make social media a habit, and create systems to optimize your presence.
- How to drive qualified traffic to your blog using social media.
- How to find the best tools to make it EASY on you!
PLUS, you’ll get downloadable handouts, resources, and tools to apply immediately.
Module #6: Your on-line presence-3: Generating Quality Traffic to your Blog
In this module we continue to talk about generating traffic to your blog. Having a blog is great for making your better at what you are doing, because it sharpens your thoughts, language and opinions. It is also a great place to keep all the useful resources handy in one place.
However it is not so much fun if it is only your partner and the best friend who read you blog. There are easy-to-do and proven ways of creating and increasing traffic to your blog.
So, here’s what you’ll learn in this module:
- The single best method of attracting numerous interested visitors to your blog.
- A useful everyday habit that will generate a constant flow of visitors to your site.
- One simple tweak to your posts that will help you spread the word and attract new readers.
And much more.
Module #7: Using the power of video for raising your profile
Having written posts is great but video is pretty much kicking writing’s ass on the internet! And in this module, I’ll give you how-to’s and tools so that you can start using video, and quit being scared of it. (I’ll even share some of my favourite secrets for keeping it real and letting go of camera-fright!)
Here’s what you’ll learn in this module:
- How to create a YouTube Channel for more exposure.
- How to use Vidiowiki: a “YouTube for researchers”
- The elements of an effective video.
- How to make your first video and insert it into your blog!
PLUS, you’ll get downloadable handouts, resources, and tools to apply immediatelyand directly to YOUR particular situation.
Module #8: Creating a free offering to start building your community.
One of the biggest community-building techniques is the free offering. So in this module we will discuss how to make it good, write it great, and create TRUE value for your readers.
You’ll learn:
- The free offering’s Do’s and Don’ts
- How to Create a Compelling Title
- Some copywriting techniques and lots of other resources to help you get it done!
PLUS, you’ll get downloadable handouts, resources, and tools that you can apply immediately.
Module #9: All about connecting to your readers/listeners through a newsletter
The best way to reach out to your readers personally is to be sending them a newsletter or an ezine! They are already interested in what you have to say, because they have opted-in, i.e. provided you with their e-mail address in exchange for your free offering.
In this module you’ll learn the nuts, bolts, and basics of reaching out to your readers who WANT to hear from you – through a newsletter.
You’ll learn:
- How to create an ezine
- How to choose the mailing list system that is best for you
- How to position yourself as an Expert or Leader.
- What format of contact is right for your readers
- The elements to include in your newsletter
- Systems behind the scenes.
PLUS, you’ll get downloadable handouts, resources, and tools that you can apply immediately.
By the end of the program, the 29th of June 2012, you will have your own website and blog up and running full of content that people NEED; you will have your own community that values your opinion and the resources your provide.
You will also become better at what you are CURRENTLY doing just by practicing communication to others. You will also FEEL better about what you are doing and FEEL the difference you are making because of the feedback you will be receiving.
Just imagine for a minute how it will feel like.
And here is the best part:
You get my own personal 100% Money Back guarantee!!
Try the program for 21 days (Yes, the whole three modules!), spending a bit of time every day on listening to webinars, reading the material and working through the exercises. And if you think this program is not right for you or simply unsatisfied with something, you get your money back 100%!
Why would I do this? Because I teach what I’ve lived through, the exact same techniques that worked amazingly with my own blog, and if for some reason it does not work for you – get you money back, keep the received material and I still love you! 
Here is the recap of you are getting with this program:
- 9 weeks of web-based program starting on the 30th April finishing on the 29th of June 2012
- Each Monday you will be sent a module containing a webinar, handouts, materials and checklists
- You can ask me questions via e-mail and I will be answering them in a Q&A session each Monday except the first Monday.
- Upgrade to the higher-level package to receive personal support from Olga via skype – e-mail Olga to enquire about this
The registration is closed now. To express your interest in this program e-mail me at [email protected]
P.S. If you are ready to step up and get really committed to your intention in a big way, this might be just the right next thing to do. Think about it!
