Public Relations: Help People Connect The Dots

Public relations is becoming more data-based. What’s that mean, exactly?

PR firms are using analytics tools to collect and analyze data from websites and mobile apps. They use this information to design campaigns.

A campaign might have a very specific objective: to help a company sell more printer cartridges, for example.

Google Analytics is the most famous analytics tool. It’s free. So are many others.

Data itself is not attractive. There aren’t many people who enjoy reading spreadsheets. You have to use the numbers to craft a story your audience can relate to.

You have to help them connect the dots and see how a company’s product or service might solve their problem.