Professional basketball All-Star, Al Horford, has a strong history of battling in the paint, both offensively and defensively. A true triple-threat – scoring, rebounding and assisting – Horford has continuously played at a high level, earning the right to be named an All-Star five times, a testament to his balanced approach to recovery and nutrition.
As he looks to continue a successful season in the Eastern Conference – and help lead his team to a championship win in 2019 – Horford will show how chocolate milk is key for recovery.
Since entering the league as the third overall draft pick in 2007, Horford has been a force to reckon with, as one of only two players who has earned 11 consecutive trips to the postseason. Horford has dominated on the court, and it had appeared as if nothing could slow his game down until a pectoral injury in 2013 threatened everything and forced him out for the season and into surgery.
With his love for the game in the balance, Horford got serious about recovering the right way, which included switching up some of his nutrition practices. After working with a nutritionist, Horford quickly learned that his body was missing the proper nutrients he needed to recover and added lowfat chocolate milk to his training regimen. Backed by more than 20 studies, real chocolate milk has the high-quality protein to build lean muscle and nutrients to help replenish muscles.
Professional Basketball All-Star Al Horford Tips Off 2019 With ‘BUILT WITH CHOCOLATE MILK’
BUILT WITH CHOCOLATE MILK: Posting up with Al
One of the best big men in the league, Al Horford will be the face of the new national BUILT WITH CHOCOLATE MILK TV and digital campaign set to spotlight his balanced approach to performance, recovery and nutrition, debuting on February 14. For the first time, the campaign is bilingual, making Horford the first-ever Hispanic athlete on the roster.
Fans will learn his secret to rebounding after strenuous games and workouts and will be able to watch exclusive content featuring the power forward.
“I always drank chocolate milk growing up and I remember my grandmother would always have it when I would visit her in the Dominican Republic – that’s when it all started,” said Horford. “When I moved to the States at 14, my dad and stepmom continued to buy it for me, but as I got older and played more, I gave it up for drinks I assumed were better for performance.
I quickly learned that I was lacking in important nutrients, and that water alone couldn’t replenish my body sufficiently. After working with a nutritionist, they turned me back onto chocolate milk, which is now my secret weapon after workouts.”
Professional Basketball All-Star Al Horford Tips Off 2019 With ‘BUILT WITH CHOCOLATE MILK’
Campaign
To learn more about the BUILT WITH CHOCOLATE MILK campaign, the real science behind the recovery benefits of lowfat chocolate milk, and to watch Al Horfod’s TV spot and exclusive behind-the scenes videos, visit BuiltWithChocolateMilk.com. Join the conversation on Facebook @BuiltWithChocolateMilk, Twitter @Chocolate_Milk and on Instagram @BuiltWithChocolateMilk using #RealWorks.
