“Power, a beautiful thing” is the claim of the new amazing spot of the new super car from McLaren, the 675LT.
Now, you may think: “McLaren?” “The same brand that is among the top teams in F1?” Well yes, apparently there is the new trend in the high-end automotive industry (i.e. the new Ferrari 488 GTB) of launching new products via amazingly produced online videos (I am pretty sure we will never watch these on TV).
McLaren has also wanted to jump on this trend with this beautiful video directed by Rob Chiu in collaboration with the agency VCCP.
