To present the hairstyles of the 2014 Spring/Summer, L’Oréal Professionnel has created 4 new IT LOOKS with hair stylist Anthony Turner and Colorist Mario Charalambous. “IT” can comes from runways, red carpets and even the street. And so, L’Oréal Professionnel sources inspirations from the most important fashion shows, the world’s most photographed celebrities, and street style stars from around the world to create the season’s IT LOOKS on 4 stylish IT Girls!
Pink Splashlight S/S 2014 L’Oréal Professionnel IT LOOKS
Pink Splashlight S/S 2014 L’Oréal Professionnel IT LOOKS
Follow this season’s trend for feminine, romantic styling with natural movement. Opt for a middle parting and waves to best showcase the Splashlight and let the Pink do the talking! Loose, informal waves with a distinct central parting were evident at a number of S/S 2014 runway shows, IT LOOKS stylist Anthony Turner comments that this style creates a “Breezy effect” which “Opens up the brightness” of the wearer’s face.
Splashlight is a contrasting horizontal band of lighter or brighter hair which stretches from ear to ear, across the mid-lengths, creating a “Ray of light” effect. A key emerging trend for the fashion-forward IT crowd, the Splashlight represents a bold departure from traditional notions of ombré. For a more formal take on the middle parting and wave’s style, create a more defined curl through the hair mid-lengths and ends, while retaining a soft straightness through the top of the hair. This dual-texture effect is perfect for spring/summer evening events to best display the Splashlight!
Pink Splashlight S/S 2014 L’Oréal Professionnel IT LOOKS
Hair stylist Anthony Turner: “The look we created for Poppy was something a little bit unexpected, it’s something that maybe you haven’t seen a lot of before. It feels very cool, very fun, very young. Poppy is a real girl of the moment, she is face of “Right now”. We created loose, light waves using a big tong to get a bend in the hair. We wanted the look of a breeze in the hair to really open up her face. It felt very fresh and very current…and fun! That was the main thing as Poppy is fun, I really enjoyed working with her.”
Colorist Mario Charalambous: “The Splashlight is a new and unique way of adding a striking color effect to long hair. It creates a bright, bold band of color and intrigue as to how exactly the effect was achieved. It works because it is very attention-grabbing! You can see a beautiful intensity at the heart of the splashlight, that fades softly at the edges until it vanishes.”
Pink Splashlight S/S 2014 L’Oréal Professionnel IT LOOKS - Recommend Styling Products :
Tec. Ni Art Pli (HK$148 / 125ml)
Tec. Ni Art Pli
Film-enhancing polymers for reinforced hold. Glamorous hair without stiffness or stickiness
Mythic Oil (HK$280 / 125ml)
Mythic Oil
A complex of two precious oils (Avocado Oil and Grape Seed Oil) help to turn your hair back to the healthy past with remarkable smoothness and ultimate shine with weightless touch
Poppy Delevinge British Model (27 years old)
Poppy is favourite with fasionistas from all backgrounds. A regular on the front row at London Fashion Week, she has been the face of Zadig & Volatire parfums for two years, fronts campaigns for jeweller Thomas Sabo & serves as a Chanel brand ambassador. Poppy is a muse & friend of Matthew Williamson & recently succeeded Alexa Chung as the face of Danish brand Vero Moda.
Poppy : “Since I was a little girl, I’ve always wanted pastel pink hair and now with L’Oréal Professionnel my dream has come true”
