Fashion Magazine

Phyto-nature Firming Serum

By A Beauty Feature @abeautyfeature

phyto-nature firming serum, reawaken the nature of younger-looking skin

Works instantly and over time to firm, lift and revitalise the look of prematurely-ageing skin. Dermalogica’s latest AGE Smart® serum takes a whole new approach to healthy aging.

Instead of promising the impossible – eternal youth in a bottle. This dual-phase serum reawakens and safeguards the nature of younger-looking skin to reduce the appearance of premature skin aging.

Combats accelerated skin aging from your exposome (environment and lifestyle)

Most people in the modern world are aging at an unnatural rate, meaning that outside factors (your exposome) are accelerating skin aging beyond what your DNA alone would dictate. The latest research in epigenetics suggests that up to 50% of visible signs of skin aging come from your exposome. Not just your genes as previously thought. Your exposome includes factors like climate, UV exposure, pollution, sleep, diet and stress.

phyto-nature firming serum

phyto-nature firming serum

Harnesses the innate power of skin

For the first time ever, Dermalogica is harnessing biomimicry, a scientific approach that mimics nature to solve complex human challenges. Phyto-Nature Firming Serum contains a firming phase powered by Sapphire-bound biomimetic peptides to help firm skin and reinforce skin defenses against your exposome.

The Sapphire helps shield the peptides and increase their bioavailability as they work to mimic qualities of skin that decline with exposome-driven aging.

Phyto-Nature Firming Serum also contains a lifting phase powered by modern plant-based technology and ancient botanical wisdom.

Reawaken skin through the power of touch

Phyto-Nature Firming Serum will be accompanied by a virtual advisor that will combine the power of the professional skin therapist with artificial intelligence to optimise product benefits. Users will be analysed for skin condition, location and emotional state, and then guided through an AI-powered, personalised acupressure application technique.

Made to promote a healthy exposome

The skin health experts at Dermalogica and The International Dermal Institute believe that a healthy lifestyle and environment are important for healthy skin. Which is why this product has been certified cruelty-free, gluten-free and vegan, and formulated without artificial fragrances or colours.

A botanical pharmacopeia of the world’s most potent antioxidants

Phyto-Nature Firming Serum marries the science of biomimicry with some of nature’s most powerful plants.

phyto-nature firming serum

Dermalogica revolutionised the skin care industry when it emerged into the marketplace in 1986 with innovative formulations, which excluded common irritants, including SD alcohol, lanolin, mineral oil and artificial colours and fragrances.

Jane Wurwand developed the products to better support the advanced curriculum she had developed a few years earlier for The International Dermal Institute, which she also founded.

Wurwand led the company’s growth from an idea to the world’s most-requested professional skin care brand.


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