The highly-anticipated 3.1 Phillip Lim for Target collaboration has been revealed, and it does not disappoint.
Images of all 100 pieces in the versatile line have been released on the Web, and the collection includes not only womenswear and menswear, but also purses, shoes and travel accessories. The pieces cost between $19.99 and $299.99.
The items are divided into Morning, Noon and Night wardrobes. They range from a sweater dress with “BOOM” written in big, bold letters to a black leather jacket being sold for $299.99. There are garments in floral, camo and animal prints along with trench coats and French Terry sweatpants. Lim also designed large and small variations of his Pashli bag, which come in colors like black, yellow, red and blue.
Target reportedly had been courting Lim, who received the CFDA award for 2013 Accessory Designer of the Year in June, for years before he finally agreed to work with them.
“Target is such a huge entity. It’s a beast, right? And I wasn’t ready to tame the beast,” he said in an interview with GQ. “What was on my mind then was about what I was doing and building a language for the brand. They kept coming back every year and finally I was like, ‘okay, let’s do it.’”
Lim told Fashionista that one of his biggest challenges with this collection was creating everyday staples people would actually wear that would also stand out.
“I could throw confetti on everything and yeah it’s exciting, but at the end of the day, you don’t wear that every day, so I think that was a big challenge – how to push design for the masses even further, but at the same time refining it,” he said.
The line hits select stores and Target.com on Sept. 15.
~Via NY Daily News
