Food & Drink Magazine

Party Food and Feelings

By Carlo @CarloAtYourServ
Party Food and Feelings Did you know that party ambiance can affect your guests appetites? Well, it's true. Party food and feelings, combined, are real. 

The mood that you create for your party can help your guests enjoy the  food you serve, causing them to enjoy it more and to eat less, according to Psychological Reports. 

What they found was: a Hardee's fast food restaurant was transformed; afterward, researchers found with milder lighting  and music, customers ate 18% fewer calories than customers in unmodified Hardee's restaurants. 

Professor of marketing and consumer behavior at Cornell University in New YorkBrian Wansink, Ph.D, the author of Mindless Eating: Why We Eat More Than We Thinkasks this question, "If softer music and softer lighting seem to get people to eat less in a fast food situation, why not try the same thing at home?" I wonder the same thing Wansink does. 


Party Food and Feelings As a matter of fact, by personal experience, now that I think about it, I know that this is true. Personally, I'm a stickler about dimmed lighting anyway, because of the chronic uveitis I've often been plagued with due to being diagnosed with AS; Ankyloysing Spondylitis. When I host my own parties, especially evening gatherings, my party lighting is primarily candles. I think things look better candle lit (including people). So, I always dial down the lights. And of course for dinner parties, whether the food is served buffet style or plated, music with a slower groove just seems to be a more natural fit.

So, for those of you hosting gatherings specifically for weight-loss groups or planning a bridal shower or a bachelorette party for a group of women who are possibly super weight conscious , consider the ambiance that you can create at your home (where you have complete control of the environment). 

Truly, this is something worthwhile to think about. From my experience, I believe there's something to this. Bright lights and faster dance music seems to have people at parties all hopped up, bopping around, working up a bigger appetite and eating a lot more food. 

But, you know what they say, don't you? Experiment with this for yourself and see what happens. But I must say again, from all the years I've spent around all kinds of groups of people at various types of functions in the party and catering industries, I think Wansink and Psychological Reports are on the money and that party food and feelings are real. 



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I do this... I write to help to create to opportunities for all who choose to pursue their passion to have parties almost irregardless regard to economic constraints.

I think if we keep talking about the cost of parties (I write blog posts, you write comments), together, maybe we can break down some of the party industry's price barriers and shame some of the people who've taken your money and delivered a poor quality product right into growing a conscious and treating you right (nice thought, huh?).

Opportunities to be inspired about parties are everywhere. Yet, people looking out for your wallet are few and far between. My goal is to inspire you, causing you to question the way things are that have been the status quo for too long. When we stand together and speak up, we can be a powerful force.

Let's keep the conversation of change going. Because in the sea of everyone talking, one voice is a whisper... several voices are a scream.

Leave a comment and share your thoughts, ideas and suggestions below. Remember to be as specific as possible because what you have to say helps us all.

Always... be encouraged and encourage others too,

Party Food and Feelings

“Vulnerability is our most accurate measurement of courage..” - Brené Brown

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