Organize the Sales Presentation using BAD AcronymGood presentation content is one of the essentials of top seven vital elements of effective presentation skills. Planning, preparing and prioritizing the sales presentation content is one of the key elements of every good sales presentation. In fact, many sales advisor believe planning prevents poor performance (4P). BAD is yet another acronym that helps salespersons to remember how to structure any presentation based on time factor.
BAD Acronym stands for:
BeforeAfterDuringPlan 4Ms before Presenting4Ms simply remind what to plan before delivering any presentation.
4Ms Stands for:1. Minutes: Minutes include schedule, coffee/tea breaks and the time allotment for each topic of the content. 2. Materials: Materials include all the stuff required to run a program, which include pen, notes, projector, water bottles etc. 3. Mind: Mind simply reminds the speaker to keep a calm and relaxed attitude before the presentation. Positive self talk such as , "It is going to be an easy show", "I am fine the topic" can improve the intrapersonal skill of the speaker. In fact, speakers work on creative presentation ideas rather than thinking about how the presentation is going to turn out.4. Manpower: Manpower includes how choosing the right audience, analyzing the group size, sending invites and reminders. Or calling them in advance to confirm the participationVerbal and Non-verbal Communication During the PresentationBoth verbal and non verbal communication skills are vital during the presentation. Using rapport building statements, transition statements and good tone of speech are some of the elements of verbal communication, while having a good eye contact, friendly smile, right way of using the stage shows excellent non-verbal communication. A good speaker keenly harmonizes his/her visual, auditory, and kinesthetic elements to deliver an effective speech.
Handling Questions After the PresentationSome of the qualities of a good speaker includes closing the presentation with interesting conclusions, answering lingering questions of the audience, and providing resources and learning materials for the participants. Some speakers exchange contact information to send regular newsletters on the topic of discussion. And, many speakers make optimum use of online social networking to keep in touch with participants. Closing the presentation with enthusiasm is as important as beginning the presentation with excitement.
Mnemonics and acronyms are one of the great tools for a speaker who likes to memorize the presentation. And, with a little creative thinking making an acronym or a mnemonic can be a cake walk. Whether it a business presentation or a personal speech, BAD acronym simply reminds how to structure a sales presentation in 3 easy steps. In fact, even an impromptu speech can be quickly delivered when a speaker organizes his/her speech in a BAD way.
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Posted on the 09 May 2017 by LifecoachbloggersAuthor's Latest Articles
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