OPI and Coca Cola, both iconic bottles recognized around the world, announces the launch of nine new limited edition nail lacquers inspired by some of the most recognised brands of The Coca-Cola Company. Coca- Cola by OPI offers a range of colours and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.
OPI and Coca Cola both iconic bottles recognized around the world
OPI and Coca Cola both iconic bottles recognized around the world
“I have always believed that wearing nail lacquer can change your look, and your outlook,” remarks Suzi Weiss- Fischmann, OPI Co-Founder & Executive VP.
The COCA-COLA Company partners with OPI to release new limited edition nail lacquers. “Both OPI and COCA-COLA truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”
“We are thrilled to partner with OPI – a brand like that, like COCA-COLA, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favorability for our brands.”
OPI and Coca Cola both iconic bottles recognized around the world
OPI and Coca Cola both iconic bottles recognized around the world
Coca-Cola by OPI will be Available from September 2014 in selected MYER, David Jones stores and selected salons nationally. RRP $19.95 – All shades
Since 2006, OPI has reformulated its entire line of Nail Lacquers, Nail Treatments, and Nail Hardeners to eliminate DBP (dibutyl phthalate) and Toluene. Formaldehyde has never been an ingredient in OPI Nail Lacquers or Nail Treatments. Some OPI Nail Hardeners do contain formaldehyde, while others are formulated without it to give consumers a choice. The levels of formaldehyde are more than four times lower than the safe levels established by the U.S. Food and Drug Administration. In fact, according to a study conducted under the auspices of the California authorities, the levels of formaldehyde, even in nail salons, are no higher than those found in many common work places, such as offices, where no nail products whatsoever are present. OPI continues to search for effective alternates to formaldehyde.
