There is sometimes a popular phenomenon that becomes famous. This video became a "tormentone" ( a song that is everywhere in radio, tv, social network and it is known by all the people).
Here one of the tormentone that became very famous in 2012 thank to the social networks in Italy. In August it was first in the top ten . Radio Globo ( Rome) broadcasted this song inspired by a brasilian song. The text of this song is very silly, anyway all knew pulcino pio!