Nivea launching global centennial campaign, “100 Years Skincare for Life” features Rihanna as the brand’s global ambassador.
Nivea’s Facebook fans can edit themselves into a video of the pop star’s video, California King Bed, mimicking Rihanna’s moves via webcam and then share their ‘dance karaoke’ with FB friends, on Twitter and e-mail.
The app employs a typical Facebook come-on: users must “Like” the brand’s FB page, provide an email address and permit access to basic profile information and post it to their Facebook wall. Nivea will use that data to contact consumers who opt-in during the campaign.
The augmented reality app lets users modify a video of Rihanna performing “California King Bed” by using their webcam to scan a limited-edition Nivea Crème tin.
