2016 Butter LONDON Plush Rush™ Collection ($18-$22)
• Plush Rush™ Lipstick ($22): plumps and accentuates lip curves with a stroke of captivating color. This creamy formula delivers essential moisture and bold color. The plumping technology achieves an effortless celeb-status pout. The wide color range brings every style, skin tone, and personality to life in just one swipe. To top it off, the anti-feathering technology maintains smooth, sultry lips, while the Phyto-Endorphin Complex boosts mood instantly. Available in 12 shades.
• Plush Rush™ Lip Liner ($18): defines lips with revolutionary filling spheres to minimize wrinkles and increase appearance of lip volume. The dual-ended applicator is equipped with a flawless blending blush to achieve sultry, contoured lips effortlessly. The liner resists water and smudging to keeps lips rich in vivid color all day. The universal color range complements every style, skin tone, and personality in one seamless application. Available in 6 shades.
• Plush Rush™ Lip Gloss ($20): delivers a rush of voluptuous shine with cushiony, effervescent color. In one quick swipe, achieve the ultimate celeb-status pout courtesy of innovative plumping technology. The unique Phyto-Endorphin Complex brightens your day with an instant mood boost. The wide color range adorns every style, skin tone, and personality in a single stroke. Available in 12 shades.
New butter LONDON colors for 2016
JANUARY (available now!):
2016 butter LONDON Nail Treatments ($18 each)
• Horse Power™ Nail Rescue Basecoat: Strengthen and fortify fragile nails and prevent breakage with our reformulated ultimate renewing treatment. Infused with Horsetail Extract, Biotin, Vitamin B and Calcium to help repair damaged nails and protect against future damage.
• Hardwear™ Shine UV Topcoat: Extend the life of your manicure with this ultra-glossy topcoat reformulated with UV protection to prevent fading for stay true color. This quick-drying, chip resistant superstar leaves your nails with a high shine, smudge-free finish.
• Melt Away™ Cuticle Exfoliator: Eliminate the need to clip and gently remove dry, overgrown cuticles in minutes. Regular use results in softer, healthier looking cuticles.
• Nail Foundation™ Priming Basecoat: Smooth and fill ridges with this perfecting primer while promoting stronger, healthier nails over time. Featuring Horsetail Extract and Hydrolyzed Silk, the fast-drying basecoat prevents staining and adheres lacquer to the nail for long lasting color every time.
• Quickfix Moisturizing Cuticle Balm™: Instantly quench dry cuticles with this intensive moisturizing and conditioning treatment. Enriched with powerful antioxidants to help prevent aging and drying and Phospholipids to maintaining skin moisture levels. This no-mess cuticle massager delivers fast, non-greasy absorption.
• P.D. Quick Dry Conditioning Drops™: Accelerate lacquer drying-time and prevent smudges with our innovative dry oil serum. Rose Hip Seed Oil conditions cuticles for a healthy looking manicure. This nourishing treatment leaves your hands looking healthy and beautiful, leaving behind a delicate floral scent.
New butter LONDON colors for 2016
butter LONDON Sheer Wisdom Nail Tinted Moisturizer ($18)
Delivering the same benefits as your favorite tinted moisturizer, Sheer Wisdom helps to nourish and hydrate nails while delivering a sheer tint of color for naturally healthy looking nails. Available in a range of six shade to compliment every skin tone, this sheer tinted nail treatment is the smartest way to care for nails. Featuring new, revolutionary Micro Smart Active Technology, Sheer Wisdom delivers four controlled, time-released ingredients to lock in moisture and help repair nails immediately and over time – Vitamin E, Tea Tree Oil, Keratin, Arginine.
Butter LONDON Patent Shine 10X ™ Nail Lacquer Shade Extension ($18)
Committed to continuous advancements and creating safe and effective lacquer formulas, we are proud to introduce 12 new sophisticated, right-from-the-runway shades to our Patent Shine 10X Nail Colour Collection which launched April 2015! Combining professional salon color and gel-like wear with a nail-strengthening formula, Patent Shine 10X Nail Lacquers deliver high-shine, chip-free and richly pigmented color that last up to 10 days.
New butter LONDON colors for 2016
