Neutrogena launches Beach Defense™ a new SPF50 sunscreen range that cares for and protects your skin, protects against sunburn, photo damage and premature aging. Neutrogena a premium sunscreen brand renowned for its beautiful aesthetics, pioneering HELIOPLEX® technology and product innovation. The brand announced further advances in 2013 with the launch of the BEACH DEFENCE™ range. Designed to be used by the whole family, the products protect against the sun’s most damaging rays whilst also caring for your skin.
Neutrogena® launches Beach Defense™
Australian’s love the outdoors but with that comes exposure to dangerous UV rays. As a result, the rate of people being diagnosed with skin cancer is on the increase with approximately 2 out of 3 Australians being diagnosed with skin cancer before the age of 70. An important step in preventing such conditions is the use of high protection sunscreen every time skin is exposed to damaging UV rays.
Neutrogena® launches Beach Defense™
Dermatologist Dr Darrell S. Rigel comments; “It feels great to be outside! There are lots of benefits to being outside and living the outdoors Australian lifestyle. But if you protect yourself from the sun and care for skin with high SPF, it’s going to pay big dividends in the long run. It’s going to lower the risk of skin cancer.”
Moreover, prolonged exposure to summer elements such as water in the pool or salt water at the beach affects the permeability of the skin’s barrier, making skin more susceptible to potential irritants.
Neutrogena® launches Beach Defense™
Brand new Neutrogena Beach Defense™ Sunscreen range SPF50 forms a protective barrier to defend against harsh summer elements with stabilized HELIOPLEX® technology that offers high SPF50 protection. HELIOPLEX® technology effectively absorbs hazardous UVA and UVB rays, resulting in ‘photo stable’, durable protection – meaning it won’t break down or lose its ability to protect the skin, even when exposed to sunlight.
Neutrogena launches Beach Defense™ The products helps to keep your skin moisturized even under the harshest of outdoor conditions. The deliciously scented products are available in an easy application spray or a lightweight, fast absorbing lotion. Even the most active family members will be protected in and out of the water – with water resistant technology effective for up to 4 hours. Available in stores from September 2013.
Neutrogena Beach Defense™ Sunscreen Lotion – Broad Spectrum SPF50 $16.99
Neutrogena Beach Defense™ Sunscreen Spray – Broad Spectrum SPF50 $16.99
