Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October.
The new Nespresso advert playfully explores the concept of ‘What Else?’, provoking viewers to consider the unparalleled unique qualities that Nespresso offers to make every coffee moment incomparable. ‘What Else?’ encapsulates all of the elements that combine to create the ultimate coffee experience – everything from the unique approach to sustainable coffee, the unparalleled coffee quality through to the unsurpassed deep coffee expertise, stylish boutiques and innovative services and much more.
Nespresso with Jack Black and George Clooney
Nespresso’s Chief Customer Officer, Alfonso Gonzalez explains: “We are delighted that Jack Black is featuring in our tenth communication campaign, which focuses on his discovery of the ‘Nespresso difference’, with the guidance of the ever smooth Clooney. Together Jack and George are a dynamic duo, adding even more fun and humor to this year’s campaign which we think will appeal to Club Members and coffee lovers alike. There are many things we do at Nespresso to create the ultimate coffee experience, and this year we wanted to prompt people to think about what makes Nespresso different and unique to them, which is perfectly summarised in ‘What Else’.
Nespresso brand ambassador George Clooney initiates new star Jack Black as they film the latest commercial, entitled Epiphany.
The phrase ‘What Else’ featured in the first ever George Clooney commercial in 2006. Many Hollywood heavyweights have joined George Clooney over the years to continue the saga including John Malkovich, Matt Damon and most recently, Jean Dujardin.
Shaping the global coffee culture
But our growth goes beyond geographic expansion. As the dynamic portioned category continues to expand, we will maintain and strengthen our focus on areas that define and enhance the consumer experience: quality, innovation, design and personalised services. Our proven track record in these areas will continue to shape the global coffee culture and set the tone in a market where more consumers are choosing portioned coffee.
For 29 years, our success has been based on our singular focus on creating the highest quality Grand Cru coffees, building long-lasting consumer relationships and operating our business in a sustainable way. These three Key Growth Drivers underpin our long-term corporate business strategy and hold the key to our sustainable growth.
