Nelly.

Sweden is somewhere I've always wanted to travel. The country is not only beautiful but Stockholm is now one of the fastest growing, and perhaps sometimes forgotten, fashion capital. What I love about Scandinavian fashion is its understated chicness and how it never loses attention to detail in the luxurious fabrics. I've just been told about this website Nelly and have quite literally fallen in love. It's pretty much their version of our ASOS along with a few of the same models... (isn't it sad when you recognize a model from another fashion site?!) There are a few familiar brands on there, but what's great about this online retailer is that you'll discover some major beautiful Scandinavian brands, which are hard to get hold of in the UK as well as other exclusive items. The prices are quite variable, I've seen prices starting from £25- £300, so this really is for anyone! It just epitomises everything I have ever loved about Scandinavian style, a lot of nude/earthy color tones, blended in with beautiful draping of dresses and thick cable jumpers teamed with a chic on trend parka. They're now shipping to all EU countries (woohoo!) and have a high demand for America, so none of you can miss out on this bad boy! Here are a few of my top picks...

1. Dora / Sugarfree Shoes - £74.952. Melinda Parka / Selected Femme - £214.953. Luca Scarf / Rules By Mary - £22.504. Alli See Through Knit / Club L - £18.50
5. Roberta Rib Jeans / Selected Femme - £89.956. Swing Necklace / Nelly Accessories - £15.50
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XOXO