Burberry united both Cara Delevingne and Kate Moss for a campaign for their new My Burberry scent. Seems like the formula worked because they just launched a new campaign for their spring/summer 2015 collection starring Naomi Campbell and Jourdan Dunn.Though Campbell, 44, has 20 years of experience on Dunn, 24, both have been hailed as supermodels. Both London-born, they were each scouted at the tender age of 15 and saw their careers sky-rocket quickly. Campbell, meanwhile, was a founding member of the original troop of ‘Supers’ who found worldwide fame in the Eighties.
Naomi Campbell and Jourdan Dunn a Burberry trench coat formula
Naomi Campbell and Jourdan Dunn a Burberry trench coat formula
Like the previous campaign, this one was shot by Mario Testino, while Campbell has about 20 years of experience on Dunn, this is only her second Burberry spot—it’s Dunn’s fourth. Makeup by Wendy Rowe and creative direction by Christopher Bailey himself, the ads feature Campbell and Dunn modeling Burberry Prorsum’s hand-painted trench coats and color-drenched Bee bags.
Naomi Campbell and Jourdan Dunn a Burberry trench coat formula
Naomi Campbell and Jourdan Dunn a Burberry trench coat formula
Campbell and Dunn are both pictured in Burberry’s trench coats, which Bailey has reimagined for the season in bold shades of pink and turquoise, printed with painterly illustrations of vintage book covers and British flora and fauna, along with styles in teal and lilac suede. The Bee bag for women, a boxy style that contrasts colorful leathers with the house check, is also front and center in the campaign.
The campaign will launch globally in January and appear in outdoor and print advertising, alongside platforms including burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, LinkedIn, Sina Weibo, Youku and WeChat. A selection of Burberry’s trenchcoats will launch on burberry.com and in stores on Sunday, while the full spring collection will hit stores on Jan. 5.
