Motherhood Maternity® Connecting Moms to Be.In the midst of COVID-19, Motherhood Maternity® launched, “The Juggle is Real (#mhjuggle),” a social based movement to reach expecting women and new moms navigating the pregnancy journey during this extraordinary time.
Pregnancy is a time of joy, excitement and anticipation as women prepare physically and emotionally to give birth under normal circumstances, but during a global pandemic, expecting mothers are being faced with highly unusual situations and challenging decisions that can potentially affect their health and safety.
As well as the baby’s, from normal doctor check-ups and giving birth to missing out on coveted social interactions that celebrate pregnancy milestones, such as baby showers and gender reveal parties.
“At Motherhood Maternity, our focus has always been on providing our expecting moms and new moms with apparel solutions and support from the first trimester through the fourth when she is seeking nursing and back to work post pregnancy options,” said Marla Ryan, president, Motherhood Maternity.
Motherhood Maternity® Connecting Moms to Be
“Today, we find ourselves in an unusual place in time, however, our customers are still having babies and continue to look to us as a trusted resource, as they stay focused on self-care and well-being throughout their pregnancy.
The concept for the campaign came from our own group of expecting employees, whom are at different stages in their pregnancy, and the questions they have from being a first-time mom to a mom of three. We also have many moms with young children trying to juggle it all as we have transitioned into sheltering at home, homeschooling, working from home and overall changing our normal routines.”
The company’s Facebook and Instagram platforms are offering videos, stories, pictures and in-depth conversations around all topics of motherhood from virtual doctor’s appointments to grocery shopping, altering birth plans, giving birth during COVID-19, postpartum isolation and working from home with young children.
“The community of women has been a collective sisterhood filled with comments around strength, love, honesty, humor and kindness through the sharing of personal stories and uplifting support.”
Motherhood Maternity® Connecting Moms to Be
In addition, the company created a social media challenge called, Bring on the Bump! “We know that women are missing special mom-to-be moments that are emotional milestones usually shared with close friends and family as their pregnancy progresses,” said Ryan.
