Gadgets Magazine

Microsoft Reveals the New Lumia Branding

Posted on the 24 October 2014 by Anna Peterson

A couple of days ago, Microsoft confirmed that it will definitely be changing the ‘Nokia’ part in the names of Lumia smartphones into ‘Microsoft’, and today we got to take a look at what the branding will look like.

New Lumia Branding

As you can see in the photos, the upcoming devices will have ‘Microsoft’ written in the front (where Nokia’s logo used to be), and on the back of the phones will be the Windows Phone logo, accompanied by Microsoft.

Microsoft Lumia Handsets

Low-end Nokia devices will keep the Nokia name (e.g. Nokia 130), but any future handsets will be called Microsoft Lumia. The company also said that a new WP smartphone is in the works, which will be the first to bear the Microsoft Lumia branding. We’re yet to learn anything about it, but as soon as we do, we’ll let you know.


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