Fashion Magazine

#MFW_JO NO FUI SS 2014 & Street Style Outside

By Marilovesgr33n @marilovesgr33n

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When style and timeless elegance meets contemporary trends are born the best combinations.

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Quando lo stile e l’eleganza senza tempo incontrano le tendenze contemporanee nascono le migliori combinazioni.

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In the Milan Fashion Week calendar, great and historical names of fashion are alternated with recent designers with their innovative and appealing figures.

Among these, the brand JO NO FUI (which means “I have not been’) it’s intriguing since the name .

So many people waiting. Many young people and the name of the brand as the sign on the shed that will host the show…unequivocal.

Scenography is set on the runaway. When the lights are switched on all the models are there on the stairway. Sort by color tones.

Lined up and ready.

They begin to walk – sure and daring – one by one at the sound of a sweet note as cool as a drop.

The bright green water and soft taffeta embodies style dresses from the 60′s. With portholes, straight cuts, flared and over coats. 60′s inspired are also the circled fantasies, gently applied like soap bubbles and the long round neck clothes.
Switches from green to pastel colors on the warm tones of orange and beige, kaleidoscopic prints combined to transparencies and black stones, for a lady like style  with a bon ton flavor.

Also camouflage prints are sweetened by colored stones painted of a bold orange, yellow and turquoise. These vibrant nuances are translated on top, cigarette pants at the ankle and shorts. The tension between rock and chic is expressed by black leather pants, shorts, gloves and shoes strictly décolleté, feminine and elegant. 

If I had to choose just a piece for my wardrobe I’m, without any doubt, choosing the short sleeveless dress with camouflage print and black leather accessories. Definitely a must have 100% made in Italy, maybe to wear at next fashion week in New York City.

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Grandi e storici nomi della moda si alternano in calendario con stilisti dalla storia più recente, ma dai tratti innovativi e accattivanti.

Tra queste, intrigante già dal nome il brand JO NO FUI (che significa “io non sono stato’).

Tanta gente ad aspettare. Molti giovani e il nome del brand come insegna sul capannone che ospiterà la sfilata…inequivocabile.

D’effetto la scenografia. Quando si accendono le luci le modelle sono già tutte sulla scalinata. Ordinate per toni di colore.

Schierate e pronte.

Cominciano a scendere, una a una, al suono di una nota dolce e decisa, come una goccia.

Il verde acqua luminoso e morbido del taffetà dà corpo a abiti in stile anni 60. Con oblò laterali, tagli dritti e svasati e cappotti ‘over’. Anni ’60 sono anche le fantasie a cerchi gentilmente applicate come bolle di sapone, gli abiti lunghi a girocollo e i pantaloni che coprono le scarpe.
Dal verde si passa ai colori pastello sui toni caldi dell’arancio e beige per le stampe caledoscopio abinate a trasparenze nere e pietre per uno stile lady like dal sapore bon ton.

Anche le stampe camouflage sono ingelite da pietre e gemme dai colori accessi dell’arancio, del giallo e turchese che vengono riproposti anche su top e pantaloni a sigaretta corti alla caviglia. La tensione tra rock e chic è leggermente accennata nei pantaloni, shorts e guanti di pelle nera accostati a  scarpe rigorosamente décolleté – femminili e audaci.

Se dovessi scegliere un capo per il mio guardaroba, sceglierei senza dubbio l’abito corto smanicato con stampa camouflage e gli accessori in pelle nere. Decisamente un must have 100% made in Italy, magari da indossare alla prossiam settimana della moda di New York.

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STREET STYLE OUTSIDE THE SHOW

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